• Multi-Flex Tailgate | Albion, MI

    2021 Chevrolet Silverado 1500 Features New Multi-Flex Tailgate

    The Chevrolet Silverado 1500 features a new Multi-Flex Tailgate. The feature, available on each of the eight trim levels of the 2021 model, has six functions.

    • The primary gate works like a traditional gate. You can operate it via the key fob. A button inside the truck or on the gate also lets you lower it into position.
    • A load stop built-into the primary gate helps secure extra-long items.
    • You can reach further into the bed using the folded-down inner gate.
    • The inner gate boasts a full-width step that can bear the weight of 375 pounds.
    • Second-tier items will stay in place thanks to the inner gate load stop feature.
    • The inner gate seconds as an onsite work surface.

    The 2021 Chevrolet Silverado 1500 also features upgraded trailering technologies to deliver more safety alerts and comprehensive views of the bed and your trailer.

    Two of the most efficient engines offered in the Chevrolet Silverado 1500, the 2.7-liter turbo and 3.0-liter Duramax® turbo-diesel engine — allow the 2021 model to tow heavier weights than the 2020 model could.

    The combination of the new Multi-Flex Tailgate, upgraded trailering tech, and greater towing capacities make the 2021 Chevrolet Silverado 1500 a versatile, strong, and safe option for work and play.

    Learn more about the 2021 Chevrolet Silverado 1500 at College Chevrolet in Albion, Michigan.

  • What’s Your Story: Maara Puckett

    MyWhat's Your Story name is Maara Puckett and I am a mother of 4 boys. I am one of the newer members of the College Chevrolet Buick family in Albion. Since 2011 I have groomed, trained, and been a handler in boarding and Day Cares for K9’s. I always assumed I would have a career based around dogs of all breeds. I have had a passion for animals since I was young.

    Test driving a truck at College Chevy, changed my life. In May of 2018, I saw a truck online located at College Chevy. I came in to look at it and immediately took it on a test drive. While doing my finance application and talking about food (I love food), the finance manager jokingly asked me if I wanted a job. I laughed and declined.  When I realized that my seasonal work through Jackson County was coming to an end, I called College to ask if they were serious about the job offer, they said “Yes!”. While working at College Chevy, I found a passion that I didn’t even know I had.  I not only got into the truck I wanted, but I also acquired a new extended family with all of my new teammates.

    They sold me a truck and made my overall experience an unforgettable one. Now they are stuck with me for good!

  • Silverado Special Ops Concept to Be Released as Limited Edition

    The SEMA Show is typically an event for automobile manufacturers to play around with their lineup and exhibit the most off-the-wall concepts their minds can conceive.

    One of Chevrolet’s entries this past SEMA Show was the Navy-inspired Silverado Special Ops Concept, which bore a more aggressive appearance paired with a blue camouflage paint job. Now, the Silverado Special Ops has been confirmed for production, with Chevy stating that the truck will be released in limited quantities.

    The SEMA concept version of the Silverado Special Ops truck was based on the Chevy Silverado Z71 model, which is optimized for off-roading capabilities. Paired with 20-inch wheels, off-road tires, the custom paint job, and an LED light bar, the Special Ops pickup is headed for production as an optional trim level package for the base Silverado.

    2016 Chevy Silverado 1500
    Current Chevy Silverado 1500 Available at College Chevy!

    The Silverado Special Ops concept was conceived as a tribute to Chevrolet’s sponsorship of the Army-Navy football team and was shown at the big game. For each unit of the Special Ops model sold, Chevy pledges to donate a portion of the proceeds toward the National Navy SEAL Museum. Get yours at College Chevrolet Buick.

  • Chevy Vehicles Most-Searched According to 2015 Google Year in Search

    2015 is over, and while the average person is looking forward to leaving the past behind and improving themselves, many companies like Google are analyzing and evaluating the previous year’s data. That’s where the 2015 Google Year in Search comes in. Employees behind the wildly popular search engine take a look at the year’s most popular searches and reveal this information to the public.

    This year, Google revealed that two Chevrolet vehicles—the Malibu and the Silverado—were the most-searched cars in the automotive industry.

    2016 Chevy Malibu
    2016 Chevy Malibu

    That’s not the only good news for Chevy, either. While the Chevrolet Malibu was the most-searched car and the Chevrolet Silverado was the most popular truck, four vehicles total made Google’s top ten list. The Colorado and the Camaro also made the list, in eighth and fourth place respectively. Chevrolet said the data is an excellent sign, as consumers are displaying a large amount of interest in the products of the company.

    The world is shifting into a more digital age. Google Year in Search results are indicative of a wide-ranging demographic of potential buyers. The data collected by the search engine also showed that 69% of customers were more influenced by YouTube ads than any other advertising campaign, including television commercials.

  • The Big Difference: Chevy’s G80 Locking Rear Differential

    When it comes to staying on the road, Chevy’s G80 locking rear differential is the big difference in all of the brand’s trucks—and it’s been around for a lot longer than you think!

    The G80 locking axle has been a staple in Chevy’s truck lineup for more than 40 years and has proved year in and year out that it will keep you safe on the road. No matter what the weather condition or terrain you’re traveling through, Chevy trucks will get the job done.

    2015 Silverado 1500
    2015 Chevy Silverado 1500 Available at College Chevy!

    The G80 technology reacts automatically when one wheel starts to spin, allowing both rear wheels to move at the same speed, ensuring maximum traction on the road.

    Jeff Luke, executive chief engineer said, “The G80 locking axle provides a greater traction advantage than limited-slip differentials in most situations, while its automatic engagement requires no driver involvement, unlike some competitors’ electronic lockers, which require driver activation.”

    To experience the Chevy truck difference for yourself, come visit College Chevrolet Buick.

  • GM Introduces Chevy Colorado Z71 Trail Boss Edition

    GM has announced the Chevy Colorado Z71 Trail Boss edition, an off-roading machine capable of tackling the toughest trails. The Trail Boss edition puts the Z71’s off-road suspension package to good use and adds an array of additional performance and appearance features, making the Trail Boss capable in the country and sophisticated in the city.

    The Trail Boss edition is available in just about any Z71 configuration, including extended or crew cab, long and short cargo beds, and in two- or four-wheel-drive.

    “The Chevrolet Colorado Z71 Trail Boss Edition is equally at home blazing an urban trail or following one to a favorite remote campground,” Tony Johnson, the Colorado’s marketing manager, said in a news release. “It gives owners the gear-carrying ability and versatility they need to venture off-road, with segment-leading efficiency and capability.”

    The Z71 Trail Boss edition comes with aggressive all-terrain tires, 17-inch dark argent metallic painted cast-aluminum wheels, black fender flares, GearOn™ cargo tie-down rings, black Chevy bowtie logos, and a load bar with cargo divider.

    Additional features include a G80 automatic locking rear differential, front recovery hooks, spray-on bedliner, front fog lamps, three-inch round rocker steps, transfer case shield (for 4WD), projector beam headlights, and all-weather floor mats.

    Sop by College Chevrolet Buick today to learn more about the Colorado Z71 Trail Boss Edition.

  • Chevrolet Knows You Know You Want a Truck with Technology and Stuff

    Technology and Stuff
    2015 Chevy Colorado

    Do you know you want a truck with technology and stuff? Chevrolet knows you do. At least, that’s what the American carmaker claims in a brand new series of web videos that advertise the appeal of the all-new Chevrolet Colorado midsize truck.

    The three videos, which are available on Chevrolet’s YouTube channel, show how owning a truck can possibly change the perception of the truck owners—even making some of the truck owners more rugged, dependable, and dateable. Each spot takes place in a separate place and features real people in focus groups, online dating, and the Health and Beauty aisle of a supermarket, reinforcing what it really means to be a “Truck Guy.”

    “The films are centered around the idea that there is an inner truck guy in everyone,” said Paul Edwards, U.S. Vice President of Chevrolet Marketing. “The game-changing Chevrolet Colorado will enable people to unleash their inner truckness.”

    With a variety of advanced technology and other “stuff,” including class-leading power, towing, and fuel economy, there’s no denying that the Chevrolet Colorado is a great truck choice. So, do you want a truck with technology and stuff? Stop in to College Chevrolet Buick and test-drive the Colorado—we think you’ll definitely figure out you’re a truck guy.

  • An Interesting Twist to the 2015 Chevrolet Silverado’s Quality Testing

    Chevrolet Silverado's Quality Testing
    2015 Chevrolet Silverado

    Needless to say, when you buy a truck, you want durability. You want toughness. You want to see someone try to twist it like a pretzel and watch it live to see another day. GM set up a test did just that, called the Frame Twist. And, the Silverado passed with flying colors.

    Adding credibility, the Chevrolet Silverado’s quality testing was actually conducted by a third-party: AMCI Testing.  Photos from GM Authority clearly show what the test is all about.  The 2015 Chevrolet Silverado was pitted against the Ford F-250 Super Duty. The two trucks were driven up onto uneven ramps, so the rear right side of each truck was just hanging off. GM Authority noted, “This position places a large amount of torque on the frame and is similar to parking a truck on an uneven surface.”

    The F-250 suffered .94 inches of twist while the Silverado suffered only .26 inches. Apparently, the F-250 was so twisted that testers couldn’t lower the tailgate.

    GM attributes the Silverado’s superior performance to the use of high-strength steel and roll-formed steel in its frame.

    Come out to College Chevrolet Buick and test-drive an untwisted Silverado today!

  • Silverado Wins against Competition in Frame Twist Test

    frame twist test
    2015 Chevrolet Silverado 2500HD

    Now we don’t want to brag, but we have some information we think you should know as you consider purchasing your heavy duty pickup. Oh, who are we kidding? The fact that our 2015 Chevy Silverado 2500HD can “one-up” the Ford F-250 Super Duty in a frame twist test gives us bragging rights that we at College Chevrolet Buick will be claiming all year.

    Chevrolet hired AMCI Testing as a third-party research firm to test the ability of the two truck frames to withstand intense twisting.

    The pickups were driven onto uneven ramps where the distance of displacement between the cab and the bed was measured. The Silverado’s displacement was measured at 0.26 inches while the F-250 measured at 0.94 inches. The Silverado’s EZ-Lift and Lower tailgate was able to function normally under the pressure. We can’t say the same for the other guy.

    “The use of high-strength steel in the Silverado HD is what allows the Silverado to handle even the toughest of jobs,” said Jeff Luke, GM’s executive chief engineer for full-size trucks. “Paired with a fully boxed frame, high-strength steel is what makes the Silverado come from the family of the most dependable, longest-lasting full-size pickups on the road.”

    Which frame would you choose?

  • Silverado Toughnology Concept Promises Strong, Connected Future for Chevy Trucks

    Silverado Toughnology Concept
    2015 Chevy Silverado HD

    It looks like the much-touted 2015 F-150 finally has its foil. But, instead of turning to aluminum for toughness (which still seems like an oxymoron here at College Chevrolet Buick), the all-new Silverado Toughnology Concept has simply employed a more effective, efficient, and even stronger version of steel. It’s a high-strength steel instead of simple carbon steel, and it makes the Silverado Toughnology Concept a formidably capable machine– not just cause of its awesome appearance, either.

    “The technology of advanced high-strength steel makes the Chevrolet Silverado stronger, lighter, more capable and more efficient – and that’s exactly what the Toughnology concept represents,” said Jeff Luke, executive chief engineer. “During the Silverado’s development, we evaluated all materials and chose those that would provide the best strength to support capability while still delivering a strong value to customers. High-strength steel had clear advantages and is a contributor to the overall package that made Silverado the 2014 North American Truck of the Year.”

    However, the technological updates aren’t just in this truck’s bones, though. The new prototype also features OnStar 4G LTE connectivity, which allows you to get on the internet via a local, built-in Wi-Fi hotspot. Check out the pictures of the Toughnology Concept online, then come see us to check out the Silverado for yourself today.