• Chevy Marketing Stirs Up Screams with New Horror Trailers

    Chevy marketing is reaching a new audience base by creating trailers that are running before movies in theaters.

    The current 60-second trailer will strike a chord with fans of classic horror movies. Created by acclaimed director Sam Raimi, the trailer has an ominous feel with suspenseful music. In it, the character is constantly on the verge of danger. There are spooky ghosts, creaking stairs, and unnatural lighting under doors.

    Usually in a horror movie, the audience can often see pitfalls that the character misses but cannot do anything to stop the bad things from happening. In the trailer, the character starts to open a door that will most likely lead to trouble when the audience yells, “Stop!” The theatergoers tell the character to leave and warn her of the inevitable threat.

    The idea behind the trailer is that it is helpful to have warnings before bad things happen. In this case, the fictional character does not open the door and successfully leaves the creepy mansion. Then, the trailer switches to the advanced warning system on the Chevrolet Malibu and Cruze.

    Advanced warnings when driving are extremely helpful in staying safe. We at College Chevrolet Buick are proud to offer these Chevy vehicles that help the driver stay extra safe. For more information on the Malibu and Cruze’s advanced warning systems, visit us and we’ll show you how you’ll stay safer with Chevy’s latest technology.

  • 2017 Chevrolet Cruze Hatchback: Extra Cargo, No Downside

    Later this year, Chevrolet will launch a new hatchback version of the popular Cruze sedan. Introduced at the North American International Auto Show in Detroit, the 2017 Chevrolet Cruze hatchback offers a way to get everything you love about the Cruze sedan, with extra cargo room and no downsides, in one sporty package that will be hard to resist staring at.

    2017 Chevy Cruze Hatchback
    2017 Chevy Cruze Hatchback

    It’ll be powered by a 1.4-liter turbo four-cylinder that makes 153 horsepower and 177 lb-ft of torque—plenty of grunt to carry all of the loot you can pack in its 22.7-cubic-feet trunk. If you fold the rear seats, cargo space more than doubles up to 47.2 cubic feet. All of that without compromising the Cruze’s renowned 40 mpg rating on the highway.

    The 2017 Chevrolet Cruze hatchback will launch at College Chevrolet Buick this fall with two trims and, more importantly, the sporty RS package. We’re certainly looking forward to it!

  • Safest Small Cars : Sonic and Cruze

    Forbes recently announced that the Chevy Sonic and Cruze were among the Top 10 Safest Small Cars on the market. With a long list of Safety Features, it is not surprising that these models made it into the top ten!

    The Sonic includes some of the following Safety Features:

    • 4-wheel Anti-Lock Brakes
    • StabiliTrak & Traction Control
    • 10 Airbags
    • 6 Months of OnStar Directions and Connections Plan which includes Automatic Crash Response, First Assist, Stolen Vehicle Assistance and OnStar Vehicle Diagnostics
    • 3-point safety belts at all positions
    • Trunk Emergency Release Handle

    Some of the Safety Features included with the Cruze are:

    • 4-wheel Anti-Lock Brakes
    • StabiliTrak & Traction Control
    • Airbags: frontal, knee, side-impact, roof-rail, and passenger sensing system
    •  Rear Child Securtiy locks
    • OnStar Turn by Turn Navigation and 6 Months of OnStar Directions and Connections Plan which includes Automatic Crash Response, Emergency Services, Roadside Assistance and more
    •  3-point safety belts at all positions
    • Tire Pressure Monitor

    College Chevrolet Buick is proud to carry the Chevy Sonic and Cruze. To learn more about the safety features of these models, check out College Chevy’s Model Overview pages or stop by the dealership today!


  • Cruze Offers the Safest Cruise Around

    The Chevy Cruise is known for its elegant style, its advanced technology, and its exceptional fuel efficiency. Most important to Chevrolet, however, is safety, and the Chevy Cruze delivers. It was named a 2012 Top Safety Pick by the Insurance Institute for Highway Safety and received a Five-Star Overall Vehicle Score in safety from the National Highway Traffic Safety Administration.

    But what makes the Cruze so safe? Well, for starters, it features an outstanding ten airbags. No other car in the Cruze’s class comes with more. You may be scratching your head, wondering how a car could even fit ten airbags, but rest assured, it is the intelligent design and placement of these airbags that will seriously decrease accident fatalities. The Cruze features frontal and knee airbags for both front seats, as well as side-impact seat-mounted airbags for the driver, front passengers, and outbound rear passenger seats. Also in the Cruze are roof rail head-curtain airbags, deploying inside the vehicle on the side of the collision.


    In addition to the airbags, the Cruze also features roof crush resistance that goes above and beyond federal requirements, as well as a high-strength steel safety cage. Equipped with StabiliTrak, the Cruze offers traction control in the event that the driver has difficulty maneuvering the vehicle in emergency situations and in slippery road conditions. Finally, the Cruze comes with OnStar, which features an automatic crash response, getting emergency vehicles to you even faster.

    Stop on over at College Chevrolet Buick and check out the Chevy Cruze today, because nothing matters more than the safety of you and your family.


    Image(s) courtesy of ®General Motors