• Chevy Marketing Stirs Up Screams with New Horror Trailers

    Chevy marketing is reaching a new audience base by creating trailers that are running before movies in theaters.

    The current 60-second trailer will strike a chord with fans of classic horror movies. Created by acclaimed director Sam Raimi, the trailer has an ominous feel with suspenseful music. In it, the character is constantly on the verge of danger. There are spooky ghosts, creaking stairs, and unnatural lighting under doors.

    Usually in a horror movie, the audience can often see pitfalls that the character misses but cannot do anything to stop the bad things from happening. In the trailer, the character starts to open a door that will most likely lead to trouble when the audience yells, “Stop!” The theatergoers tell the character to leave and warn her of the inevitable threat.

    The idea behind the trailer is that it is helpful to have warnings before bad things happen. In this case, the fictional character does not open the door and successfully leaves the creepy mansion. Then, the trailer switches to the advanced warning system on the Chevrolet Malibu and Cruze.

    Advanced warnings when driving are extremely helpful in staying safe. We at College Chevrolet Buick are proud to offer these Chevy vehicles that help the driver stay extra safe. For more information on the Malibu and Cruze’s advanced warning systems, visit us and we’ll show you how you’ll stay safer with Chevy’s latest technology.