The 2019 Chevrolet Silverado 1500 is completely redesigned and better than ever. This is big news and Chevrolet wants to share it with the world. That is why it has crafted an extensive Silverado marketing campaign that covers nearly every type of media.
To begin, Chevrolet produces three new digital spots to showcase the versatility of the new Silverado. “A Little Bit Country, A Little Bit Rock ‘n Roll” shows how the Silverado can work with nearly every lifestyle. Next, the “Official Truck of Real People” shows how everyday people put the Silverado to work. Finally, “Tailgates” show the evolution of the Chevy truck over the last 100 years.
You may have also caught a glimpse of the Silverado “breaking through” the packaging on 7.1 million Amazon packages. Amazon customers can also have their packages delivers straight to their Silverado through the Amazon Key In-Car Delivery program.
If you love magazines, the Silverado got some great coverage on the front cover designs of some big names, including ESPN, GQ, Motor Trend, Bon Appetit, Rolling Stone, US Weekly, Texas Monthly, Southern Living, and Sports Illustrated.
Paul Edwards, U.S. vice president of Chevrolet Marketing, said, “Leveraging all the available channels — traditional and new — along with unique partnerships and integrations allows us to reach both traditional truck buyers and potential new customers who may be drawn to the versatility and lifestyle that comes with owning a pickup truck.”
If you’re looking for a capable, stylish, and powerful new pickup, the 2019 Chevrolet Silverado 1500 is up for grabs and ready to test-drive at College Chevrolet Buick.