Chevy marketing is reaching a new audience base by creating trailers that are running before movies in theaters.
The current 60-second trailer will strike a chord with fans of classic horror movies. Created by acclaimed director Sam Raimi, the trailer has an ominous feel with suspenseful music. In it, the character is constantly on the verge of danger. There are spooky ghosts, creaking stairs, and unnatural lighting under doors.
Usually in a horror movie, the audience can often see pitfalls that the character misses but cannot do anything to stop the bad things from happening. In the trailer, the character starts to open a door that will most likely lead to trouble when the audience yells, “Stop!” The theatergoers tell the character to leave and warn her of the inevitable threat.
The idea behind the trailer is that it is helpful to have warnings before bad things happen. In this case, the fictional character does not open the door and successfully leaves the creepy mansion. Then, the trailer switches to the advanced warning system on the Chevrolet Malibu and Cruze.
Advanced warnings when driving are extremely helpful in staying safe. We at College Chevrolet Buick are proud to offer these Chevy vehicles that help the driver stay extra safe. For more information on the Malibu and Cruze’s advanced warning systems, visit us and we’ll show you how you’ll stay safer with Chevy’s latest technology.
We’d like to take the time to introduce you to Kris Raatz our new Body Shop Manager! Kris is from and currently lives in Lansing, Michigan. He attended college at Lansing Community College. Although he is new to College Chevy, Kris has worked in the automotive industry for 22 years.
Currently, Kris drives a Chevy Cruze, but his favorite Chevy vehicle is a 1969 Chevy Camaro. One day, he would love to own a 1957 Chevy (and says that everyone else should have that dream too!). His favorite car that he’s ever owned was a 1957 Cadillac DeVille. His least-favorite car he’s ever driven was a Toyota. He says that a Chevy truck would match his personality best because he considers himself to be hard-working and dependable.
When he isn’t hard at work in our Body Shop, Kris enjoys playing golf, working around the house, going to the beach, and sitting around a bonfire with some good friends. He also enjoys cheering on his favorite sports team, the Detroit Tigers.
Kris’ favorite part about working here at College, is being able to make cars look as good as new! He loves seeing customers smile once they see that their vehicles looks like it did before there was an accident. If you have been in an accident, please consider bringing your vehicle in to Kris and the rest of the College Chevy team! We’d be happy to help you get back on the road!