• 2023 Chevrolet Colorado | College Chevrolet Buick | Albion, MI

    Notable Features of the 2023 Chevrolet Colorado in Albion, MI

    The Chevrolet Colorado is getting even better for the 2023 model year. It enters its third generation with an all-new design that promises to be more capable, more versatile, and stronger than before. The redesigned 2023 Chevrolet Colorado will be coming to College Chevrolet Buick in early 2023. Here are some of the features we are looking forward to the most.

    Engine and towing performance

    All trim levels come standard with the proven 2.7-liter turbocharged four-cylinder engine. However, the engine output will vary based on your selected trim. The standard turbo has an output of 237 horsepower and 259 lb-ft of torque. The Turbo Plus delivers 310 horsepower and 390 lb-ft of torque, while the Turbo High-Output offers an impressive 310 horsepower and 430 lb-ft of torque.

    With the right equipment, the Colorado can tow up to 7,700 pounds with this new engine.

    Bed versatility

    One of the most important features of any truck is its bed. The Colorado is available with an innovative, segment-first built-in tailgate storage drawer. When the tailgate is open, you can open a door to reveal a spacious cargo area. This is ideal for storing tools or emergency equipment. With its built-in drain, you can even use it to keep drinks cold at your next tailgate party.

    No matter which model you choose, every Colorado bed comes standard with at least eight fixed tie-downs. You can up to nine more for a total of 17.

    Learn more about the Chevrolet Colorado at College Chevrolet Buick in Albion, Michigan.

  • GM Introduces Chevy Colorado Z71 Trail Boss Edition

    GM has announced the Chevy Colorado Z71 Trail Boss edition, an off-roading machine capable of tackling the toughest trails. The Trail Boss edition puts the Z71’s off-road suspension package to good use and adds an array of additional performance and appearance features, making the Trail Boss capable in the country and sophisticated in the city.

    The Trail Boss edition is available in just about any Z71 configuration, including extended or crew cab, long and short cargo beds, and in two- or four-wheel-drive.

    “The Chevrolet Colorado Z71 Trail Boss Edition is equally at home blazing an urban trail or following one to a favorite remote campground,” Tony Johnson, the Colorado’s marketing manager, said in a news release. “It gives owners the gear-carrying ability and versatility they need to venture off-road, with segment-leading efficiency and capability.”

    The Z71 Trail Boss edition comes with aggressive all-terrain tires, 17-inch dark argent metallic painted cast-aluminum wheels, black fender flares, GearOn™ cargo tie-down rings, black Chevy bowtie logos, and a load bar with cargo divider.

    Additional features include a G80 automatic locking rear differential, front recovery hooks, spray-on bedliner, front fog lamps, three-inch round rocker steps, transfer case shield (for 4WD), projector beam headlights, and all-weather floor mats.

    Sop by College Chevrolet Buick today to learn more about the Colorado Z71 Trail Boss Edition.

  • Chevrolet Pranked the Super Bowl with “Blackout” Ad

    If you tuned in to Super Bowl XLIX, then you were one of millions who came close to having a heart attack right before the game. Chevrolet pranked the Super Bowl viewing audience with a clever ad called “Blackout.”

    This ad tricked viewers into thinking they were watching a live feed of them game, only to experience technical difficulties and then a blank screen. After a few tense seconds, the words, “What would you do if your TV went out?” appeared on the screen. The ad then let viewers know they could stream the game inside the all-new 2015 Chevrolet Colorado with its built-in 4G LTE Wi-Fi if that ever happened.

    In addition to the “Blackout” ad, Chevrolet also ran four other Colorado spots during pre- and postgame, including “Focus Group – Rugged,” “Focus Group – Sexier,” “Focus Group – Pets,” and “Theme Song.”

    “When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today.” said Paul Edwards, US vice president of Chevrolet Marketing, in a statement.

    Did you fall for Chevrolet’s blackout prank? What was your favorite Chevrolet Colorado ad from the big game?

  • New 2015 Chevy Colorado Accessories Are Designed Using Virtual Reality

    2015 Chevy Colorado Accessories
    2015 Chevrolet Colorado

    Here at College Chevrolet Buick, we couldn’t believe it when we heard Chevy is utilizing a virtual reality system to design the next-generation Colorado and accessories. Using 2D and 3D renderings, Chevy engineers are able to fine-tune the details on any new product.

    Engineers are using a 4K ultra-fine resolution PowerWall system to refine the 2015 Chevy Colorado accessories, according to Chevy. Using a 240 square-foot solid-glass screen, two Christie® Mirage 4K25 DLP® 3D projectors, eight computers, and two Christie Spyder X20 video processors, a team of five is able to ensure customers get exactly what they need.

    “That’s the beauty of this kind of high definition. Using the math data, we can render the vehicle as the customer will see it in the ‘as manufactured state,’” said Joe Guzman, engineering group manager for Global Virtual Design Process & Operations. “Designers and engineers can then scrutinize every detail to make sure they are spot on.”

    Thanks to this innovative new design system, Chevy is able to create some of the highest-quality cars on the road. Why would you want anything less than the best?

  • Chevrolet Knows You Know You Want a Truck with Technology and Stuff

    Technology and Stuff
    2015 Chevy Colorado

    Do you know you want a truck with technology and stuff? Chevrolet knows you do. At least, that’s what the American carmaker claims in a brand new series of web videos that advertise the appeal of the all-new Chevrolet Colorado midsize truck.

    The three videos, which are available on Chevrolet’s YouTube channel, show how owning a truck can possibly change the perception of the truck owners—even making some of the truck owners more rugged, dependable, and dateable. Each spot takes place in a separate place and features real people in focus groups, online dating, and the Health and Beauty aisle of a supermarket, reinforcing what it really means to be a “Truck Guy.”

    “The films are centered around the idea that there is an inner truck guy in everyone,” said Paul Edwards, U.S. Vice President of Chevrolet Marketing. “The game-changing Chevrolet Colorado will enable people to unleash their inner truckness.”

    With a variety of advanced technology and other “stuff,” including class-leading power, towing, and fuel economy, there’s no denying that the Chevrolet Colorado is a great truck choice. So, do you want a truck with technology and stuff? Stop in to College Chevrolet Buick and test-drive the Colorado—we think you’ll definitely figure out you’re a truck guy.

  • The Chevy Colorado’s Pricing has been Released

    Chevy Colorado's Pricing
    2015 Chevy Colorado

    Here at College Chevy, we have been anticipating the release of the 2015 Chevy Colorado. We know that Chevrolet’s revitalized mid-size truck will offer better MPGs and more utility than before. We know that fuel-efficiency is something that people look for when purchasing a new vehicle and we’re sure that the Chevy Colorado will not disappoint.

    Coming in at $5,000 less than its big sister, the Chevy Colorado will be an affordable pickup. The base model featuring a 2.5-liter 4-cylinder engine and 6-speed manual transmission will start at just $20,995. The engine makes 200-horsepower and 191-lb.ft of torque which is enough to help you even with the toughest jobs.

    Drivers may also opt for the more powerful V-6 engine which makes 305-horsepower and 269 lb.-ft of torque. This engine will come standard with a 6-speed automatic transmission and plenty of interior features. Some of our favorite features included in the Colorado include a rear vision camera, locking tailgate, and power windows.

    If the V-6 isn’t enough to do the job, drivers can also purchase a Colorado with a 2.8-liter Duramax diesel engine. This model will come with a higher price tag, but when it comes to tough jobs and efficiency, it will definitely be the way to go.

    Be sure to stop by our dealership when the Colorado makes its debut! We hope to see you soon at College Chevrolet Buick!