Do you know you want a truck with technology and stuff? Chevrolet knows you do. At least, that’s what the American carmaker claims in a brand new series of web videos that advertise the appeal of the all-new Chevrolet Colorado midsize truck.
The three videos, which are available on Chevrolet’s YouTube channel, show how owning a truck can possibly change the perception of the truck owners—even making some of the truck owners more rugged, dependable, and dateable. Each spot takes place in a separate place and features real people in focus groups, online dating, and the Health and Beauty aisle of a supermarket, reinforcing what it really means to be a “Truck Guy.”
“The films are centered around the idea that there is an inner truck guy in everyone,” said Paul Edwards, U.S. Vice President of Chevrolet Marketing. “The game-changing Chevrolet Colorado will enable people to unleash their inner truckness.”
With a variety of advanced technology and other “stuff,” including class-leading power, towing, and fuel economy, there’s no denying that the Chevrolet Colorado is a great truck choice. So, do you want a truck with technology and stuff? Stop in to College Chevrolet Buick and test-drive the Colorado—we think you’ll definitely figure out you’re a truck guy.