One year after announcing a partnership with Manchester United, Chevy is making its way back to the pitch. Last week Chevrolet announced a three-year sponsorship deal with the United States Soccer Federation. This means Chevrolet will likely be traveling to Brazil next year for the 2014 FIFA World Cup.
Soccer is far and away the most popular sport in the world, played in virtually every city across the world. As Chevrolet continues to grow the brand globally partnerships like the one with ManU and U.S. Soccer are vital.
The popularity of soccer, or futbol if you prefer, also continues to grow in the United States, ranking only second to football in the millennial age group.
“Chevrolet has an impressive history as a global brand and we’re excited to begin this partnership,’ said U.S. Soccer President Sunil Gulati. “We are looking forward to working closely with such a committed and supportive company across all of our National Teams, especially our Youth National Teams and Development Academy.”
We’re excited to see the expansion of Chevrolet as it grows to new markets. Spreading to new markets helps stimulate new ideas and unique innovations for future Chevy vehicles. At College we always look forward to the next big thing from Chevrolet, so that we can share it with you.
Image(s) courtesy of General Motors©