When Words Aren’t Enough: Chevrolet’s Emoji Press Release

Sometimes words just aren’t enough.

2016 Chevy Cruze
2016 Chevrolet Cruze – Coming Soon!

In a recent Chevrolet press release announcing the 2016 Chevrolet Cruze, the company revealed, “Words alone can’t describe the new 2016 Chevrolet Cruze…so to celebrate its upcoming reveal, the media advisory is being issued in emoji.” Emojis. You know, those little cartoon pictures in text messages used to emulate a feeling or emotion.

2016 Chevrolet Cruze
2016 Chevy Cruze Interior Photo

Chevrolet’s emoji press press release included hearts, cars, rainbows, and a plethora of other icons for readers to decipher. In fact, the auto company encouraged translators of the pic-script to put their interpretations online using #ChevyGoesEmoji. Want to see how your emoticon translation skills are? You can see a full version of the emoji press release here, as well as its Chevy translation – using real words.

The new Chevrolet Cruze, which was unveiled several days after the press release, sports an athletic build, updated technology, and improved fuel economy, and according to the emojis – will put a big smile on your face.

The 2016 Chevrolet Cruze will be coming to showrooms spring of 2016. Stay tuned to College Chevrolet Buick’s blog for more details.

 

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