Tag Archive for Mark Reuss

2016 Chevy Camaro Reveal Highlights

2016 Chevy Camaro

2016 Chevrolet Camaro

The 2016 Chevy Camaro reveal was as big and exciting as anticipated. The sixth-generation Camaro wowed the audience at Belle Isle with its refined look and race-ready performance.

The new 2016 Camaro is faster, stronger, and lighter than the previous generation, providing even more thrill when driving. There are six powertrain options, including the beastly LT1 6.2-liter V8 that generates 455 horsepower and 455 lb-ft of torque! All engines are available with either a six-speed manual or eight-speed automatic transmission.

The all-new Camaro has been almost entirely redone with only two parts that carried over from the fifth generation. It’s truly a new take on the classic sports car.

2016 Chevrolet Camaro

2016 Chevy Camaro Engine

Mark Reuss, General Motors executive vice president and Product Development, said, “For Camaro enthusiasts, it retains iconic design cues and offers even more performance. For a new generation of buyers, the 2016 Camaro incorporates our most innovative engineering ideas with finely honed performance and leading design.”

The sixth generation Camaro will go on sale later this year at College Chevrolet Buick , so get ready to take the ride of your life!

GM Executives Tease “Possible” Buick Flagship

While GM has been busy working on a Cadillac flagship sedan—most likely to be called the LTS, a name recently trademarked by GM—they might also be preparing a flagship vehicle for the Buick brand. Mark Reuss, President of GM for North America, first teased the idea in a recent interview with Forbes. Reuss discussed how GM could close gaps in their overall automobile lineup; when the idea of a Buick flagship surfaced, he hinted that it could be “a much more beautiful Panamera.”

While CEO Dan Akerson wants to be careful that a Buick flagship doesn’t step on the toes of the Cadillac brand’s resurgence, even he admitted that Buick could “probably” use a new flagship. Reuss, for his part, told Auto News that “something special for Buick, I think, is really needed for the next phase of where that brand is going.”

Regardless of if and when Buick might add a flagship to its lineup, one thing remains clear: GM continues its commitment to strengthening Buick’s status as a powerful global brand. With a strong lineup of products like the Encore and Regal in North America—and sister vehicles like the Opel Mekka in Europe—Buick is well positioned to continue its brand resurgence. Come in to College Chevrolet Buick today and test drive one of the Buicks in our inventory today.