General Motors is giving back to communities through its Buick brand, which is sponsoring test drive events in one hundred communities nationwide to raise money for high schools. The new test drive events, which will be put on by local high schools, are a good fit for the brand who is aiming to target a younger generation of buyers.
The Buick “Drive for Your Students” program launched a trial run in six communities back in May. Buick has now announced that the program will spread to the remaining 94 communities by the end of the year.
Buick dealers are pairing with local high schools to put on the large test drive events, which gives the community the opportunity to test drive Buick vehicles and allows the students to plan, coordinate, and host the event. The “Drive for Your Students” events give the participating high school students worthwhile real-world experience and networking opportunities with the community and sponsoring dealership.
Buick will then donate up to $10,000 per event to the host schools, depending on the number of test drives the school achieves. The automaker has committed a donation of $10 per vehicle test driven, and will double that to $20 per drive if the event exceeds 100 test drives, up to a maximum of$10,000.
“This program offers the opportunity for Buick and its dealers to build lasting relationships in the community,” said Nader Ozzie of Freeman Buick GMC in Grapevine, Texas.