Tag Archive for General Motors

Buick “Drive for Your Students” Gives Back to Local Communities

General Motors is giving back to communities through its Buick brand, which is sponsoring test drive events in one hundred communities nationwide to raise money for high schools. The new test drive events, which will be put on by local high schools, are a good fit for the brand who is aiming to target a younger generation of buyers.

The Buick “Drive for Your Students” program launched a trial run in six communities back in May. Buick has now announced that the program will spread to the remaining 94 communities by the end of the year.

Buick "Drive for Your Students"

Buick dealers are pairing with local high schools to put on the large test drive events, which gives the community the opportunity to test drive Buick vehicles and allows the students to plan, coordinate, and host the event. The “Drive for Your Students” events give the participating high school students worthwhile real-world experience and networking opportunities with the community and sponsoring dealership.

Buick will then donate up to $10,000 per event to the host schools, depending on the number of test drives the school achieves. The automaker has committed a donation of $10 per vehicle test driven, and will double that to $20 per drive if the event exceeds 100 test drives, up to a maximum of$10,000.

“This program offers the opportunity for Buick and its dealers to build lasting relationships in the community,” said Nader Ozzie of Freeman Buick GMC in Grapevine, Texas.

Learn more at www.buickdriveforyourstudents.com. Can’t wait for “Drive for Your Students” to make it to Michigan? Stop by College Chevrolet Buick to test drive a Buick today.

Chevrolet Enhances Batteries in their EV Lineup

Chevrolet Enhances Batteries

2014 Chevy Spark EV

Chevrolet is making some changes when it comes to their electric vehicle lineup by expanding its battery manufacturing assembly plant in Brownstown, Michigan. Going forward, Chevrolet will be manufacturing the batteries for the 2015 Spark EV at their growing plant. This movement was made possible by Chevrolet’s extensive partnership with LG Chem.

With the new plant, comes a new and improved battery system. The all-new battery system will weigh 474 lbs which is 86 lbs lighter than previous models. The battery will have a capacity of 19 kWh and will use 192 lithium ion cells. Although the battery is getting smaller, the 2015 Spark EV will maintain its 119 MPGe and EPA-estimated 82 mpg.

Other batteries being built at this facility include those for the Cadillac ELR, Chevy Volt, and Opel Ampera. Chevrolet hopes to streamline all of its EVs to be more efficient and more easily produced than ever. The 2015 Chevy Spark EV is available now at an MSRP of only $19,995 and also includes full federal incentives.

As a Michigan based Chevy dealer, we are proud that GM is investing money into our home state. If you would like to know more about the Brownstown Battery Assembly plant, or the 2015 Chevy Spark EV stop by Chevrolet’s Newsroom!

The 2014 Chevy Malibu Earns High Marks for Safety

Malibu Earns High Marks for Safety

2014 Chevrolet Malibu

The Malibu is celebrating its 50th anniversary for the 2014 model year! We recognize the Malibu for its advanced technologies, great fuel economy, and excellent value. Recently the Malibu added safety to its long list of attributes. The Insurance Institute for Highway Safety (IIHS) recently gave the 2014 Malibu the distinction of being a Top Safety Pick+.

In order to receive this recognition, the Malibu had to pass IIHS’ rigorous safety tests including frontal crash prevention and crash worthiness. The Malibu was evaluated on its ability to protect occupants from a collision. The IIHS also noted the available Advanced Safety Package available on 2LT trim levels and above for its frontal crash protection system. This system uses advanced technologies to monitor the distance between the Malibu and the car in front of it. If the system senses a possible collision, it will alert the driver.

The Malibu has been a Top Safety Pick for the past four years, but this is the first year it has received a Top Safety Pick+ distinction. If you would like to know more about the safety features of the 2014 Chevy Malibu, stop by our dealership near Jackson, Michigan!

A Bitter Winter Causes Drivers to use their RemoteLink App

RemoteLink App

OnStar Available on the 2014 Chevy Cruze

Is it just us or has this winter been especially frigid? In a town like Albion, Michigan, we are accustomed to long bitter winters, but this one may be one of the worst! Thankfully many GM vehicle owners have the option of starting and heating up their cars from inside their warm toasty house.

Many Chevrolet drivers are using the RemoteLink App through OnStar® to make sure their car is warmed up and ready to go when they are. On its record-setting day, January 7th, the RemoteLink App was used more than 200,000 times across all General Motors brands. During the entire month of January, the RemoteLink App was used almost 3 million times, 55% of those requests were for remote start.

The RemoteLink App is not just used for remote start. This innovative app can give you on-demand vehicle diagnostic information and directions. If you are using OnStar® in your GM vehicle, be sure to look into downloading this app for your smartphone.

To learn more about vehicles available with OnStar® and RemoteLink capabilities, stop by our dealership near Jackson, Michigan. We look forward to seeing you (and Spring) soon at College Chevrolet Buick!

GM Names Mary Barra as CEO

After a great comeback from the economic downturn, Dan Akerson announced his retirement from the CEO position as of January 15th. He will be succeeded by Mary Barra who is currently GM’s head of global product development. Barra will be the first woman ever to be named CEO of a major U.S automaker.

Barra has big plans when it comes to the future of the company and Akerson says that a woman in the CEO position will be good for the company as a whole. With increased company diversity comes fresh new ideas.

Mary Barra is from Michigan and is the daughter of a GM tool-and-die maker. People who know her personally, say that she is very down to earth and remains true to her Michigan roots. She has been a part of the GM family since 1980.

As a Chevrolet and Buick dealership in Michigan, we are excited that GM’s new CEO comes from our state! We look forward to everything she plans on bringing to the table. To learn more about Mary Barra and her journey to the top, check out USA today or Car and Driver.

Black Friday Shopping

Do you go out to shop on Black Friday or do you avoid the crowds of the holiday season? GM recently released an article about Black Friday shopping tips and tricks. These tips include holiday shopping safety, what deals to look for and of course the best cars to help you get all of your shopping done.

When hitting the stores, GM says to make a list and stay focused! Check out top Black Friday websites to find the best deals. These sites include http://www.blackfriday.com and http://www.bfads.net. There you will find Black Friday sales and specials. GM also says to aim for your big ticket items first as they are usually the most deeply discounted.

When Black Friday shopping, keep safe! Use cargo pockets and covers to keep your precious packages out of sight. Use hands-free devices to avoid distraction, and be sure to check your backup cameras especially in a crowded mall parking lot. All of these features can be found on GM models such as the Buick Encore!

We hope you have found some of these tips and tricks for Black Friday shopping helpful. Read the full article on GM’s website. To learn more about vehicles that can help you be more efficient this holiday season, stop by our dealership in Albion, MI! Have Black Friday tips of your own? Share them with us in the comment section below!

GM Executives Tease “Possible” Buick Flagship

While GM has been busy working on a Cadillac flagship sedan—most likely to be called the LTS, a name recently trademarked by GM—they might also be preparing a flagship vehicle for the Buick brand. Mark Reuss, President of GM for North America, first teased the idea in a recent interview with Forbes. Reuss discussed how GM could close gaps in their overall automobile lineup; when the idea of a Buick flagship surfaced, he hinted that it could be “a much more beautiful Panamera.”

While CEO Dan Akerson wants to be careful that a Buick flagship doesn’t step on the toes of the Cadillac brand’s resurgence, even he admitted that Buick could “probably” use a new flagship. Reuss, for his part, told Auto News that “something special for Buick, I think, is really needed for the next phase of where that brand is going.”

Regardless of if and when Buick might add a flagship to its lineup, one thing remains clear: GM continues its commitment to strengthening Buick’s status as a powerful global brand. With a strong lineup of products like the Encore and Regal in North America—and sister vehicles like the Opel Mekka in Europe—Buick is well positioned to continue its brand resurgence. Come in to College Chevrolet Buick today and test drive one of the Buicks in our inventory today.