Tag Archive for Chicago Auto Show

Chevrolet Redline Edition Series Debuts in Chicago

Chevrolet Redline Edition Series

Chevrolet Redline Edition Series

The Saturn Redline Editions were favorites of enthusiasts across the country but, alas, they’ve been gone for years now. While the Saturn brand may be off the market, Chevrolet is looking to revive the Redline Edition Series. The American brand pulled the cover off of several Redline-equipped vehicles at the Chicago Auto Show.

The Chevrolet Redline Edition Series will spread to nine vehicles and offer significant changes in appearance from standard models. All nine automobiles are scheduled to hit the market by the end of 2017, giving enthusiasts another package to look forward to.

The Redline package will feature black wheels with red hash marks, black nameplates with red outline, black grilles, and black bowtie logos. Some vehicles will also receive additional unique styling effects.

Both the Chevrolet Colorado and Silverado made the cut and will feature red tow hooks when equipped with the Redline package. The Camaro will feature red hash marks above the wheels, a nod to the brand’s history on the track.

Other vehicles set to see the Redline effect include the Malibu, Equinox, Traverse, Trax, and Cruze sedan and hatchback. The Silverado Redline is available for order from dealerships now.

We here at College Chevrolet Buick can’t help but be excited for the return of the Redline Edition!

Buick Avenir Concept Car Interior Hints at Future of Brand’s Design

Buick Avenir

Buick Avenir Concept Car at CAS

Consumers who are looking to purchase luxury cars often want the best of the best—especially in their vehicle’s interior. The Buick Avenir concept car interior provides customers with a sleek, sophisticated design and high-quality materials within its cabin, helping the vehicle—which debuted at the North American International Auto Show (NAIAS) earlier this year—earn awards left and right.

“With Avenir’s interior, we really wanted to select materials that would complement the surfaces within,” said Rebecca Waldmeir, Buick Color and Trim design manager. “Using a distinctive combination of premium leather, suede, wood, chrome, and acrylic, we were able to design elements that flow seamlessly throughout the interior.”

The Avenir’s interior combines a variety of top-notch materials, putting a twist on traditional Buick interior styling with a nature-inspired look. These new design cues hint at the future of the Buick brand’s design philosophy, showing that the American carmaker is on the path to becoming a leader in the luxury segment.

To see more innovative interior design from Buick, make sure you visit College Chevrolet Buick to check out the interior of our showroom!