Archive for January 18, 2016

Silverado Special Ops Concept to Be Released as Limited Edition

The SEMA Show is typically an event for automobile manufacturers to play around with their lineup and exhibit the most off-the-wall concepts their minds can conceive.

One of Chevrolet’s entries this past SEMA Show was the Navy-inspired Silverado Special Ops Concept, which bore a more aggressive appearance paired with a blue camouflage paint job. Now, the Silverado Special Ops has been confirmed for production, with Chevy stating that the truck will be released in limited quantities.

The SEMA concept version of the Silverado Special Ops truck was based on the Chevy Silverado Z71 model, which is optimized for off-roading capabilities. Paired with 20-inch wheels, off-road tires, the custom paint job, and an LED light bar, the Special Ops pickup is headed for production as an optional trim level package for the base Silverado.

2016 Chevy Silverado 1500

Current Chevy Silverado 1500 Available at College Chevy!

The Silverado Special Ops concept was conceived as a tribute to Chevrolet’s sponsorship of the Army-Navy football team and was shown at the big game. For each unit of the Special Ops model sold, Chevy pledges to donate a portion of the proceeds toward the National Navy SEAL Museum. Get yours at College Chevrolet Buick.

Chevy Vehicles Most-Searched According to 2015 Google Year in Search

2015 is over, and while the average person is looking forward to leaving the past behind and improving themselves, many companies like Google are analyzing and evaluating the previous year’s data. That’s where the 2015 Google Year in Search comes in. Employees behind the wildly popular search engine take a look at the year’s most popular searches and reveal this information to the public.

This year, Google revealed that two Chevrolet vehicles—the Malibu and the Silverado—were the most-searched cars in the automotive industry.

2016 Chevy Malibu

2016 Chevy Malibu

That’s not the only good news for Chevy, either. While the Chevrolet Malibu was the most-searched car and the Chevrolet Silverado was the most popular truck, four vehicles total made Google’s top ten list. The Colorado and the Camaro also made the list, in eighth and fourth place respectively. Chevrolet said the data is an excellent sign, as consumers are displaying a large amount of interest in the products of the company.

The world is shifting into a more digital age. Google Year in Search results are indicative of a wide-ranging demographic of potential buyers. The data collected by the search engine also showed that 69% of customers were more influenced by YouTube ads than any other advertising campaign, including television commercials.