Archive for October 29, 2014

Silverado Wins against Competition in Frame Twist Test

frame twist test

2015 Chevrolet Silverado 2500HD

Now we don’t want to brag, but we have some information we think you should know as you consider purchasing your heavy duty pickup. Oh, who are we kidding? The fact that our 2015 Chevy Silverado 2500HD can “one-up” the Ford F-250 Super Duty in a frame twist test gives us bragging rights that we at College Chevrolet Buick will be claiming all year.

Chevrolet hired AMCI Testing as a third-party research firm to test the ability of the two truck frames to withstand intense twisting.

The pickups were driven onto uneven ramps where the distance of displacement between the cab and the bed was measured. The Silverado’s displacement was measured at 0.26 inches while the F-250 measured at 0.94 inches. The Silverado’s EZ-Lift and Lower tailgate was able to function normally under the pressure. We can’t say the same for the other guy.

“The use of high-strength steel in the Silverado HD is what allows the Silverado to handle even the toughest of jobs,” said Jeff Luke, GM’s executive chief engineer for full-size trucks. “Paired with a fully boxed frame, high-strength steel is what makes the Silverado come from the family of the most dependable, longest-lasting full-size pickups on the road.”

Which frame would you choose?

The Verano Has New Tires and a Smooth Ride to Match

Verano has new tiresBuick says that the new Verano needed some newly designed tires to give it a more polished ride. New tires may sound like a simple improvement, but tires can have a significant effect on how loud the car ride is and how noticeable the noise is in the passenger cabin.

General Motors reports, “For the Verano, we needed to ensure we provided ride comfort, while also balancing fuel economy and rolling resistance, and delivering an engaging driving experience.” The brand has opted to fix this problem by engineering new tires to use on Verano models.

Two tires from Continental Tire have been manufactured specifically for the Verano that have low rolling resistance to help aid fuel economy and allow for better handling. Redesigned, the tread pattern of the tire can help the wheel avoid high-frequency noise that comes from a tire making contact with the pavement. Making these changes to the tread should reduce cabin noise.

Now that you’ve heard the Verano has new tires, get your own quiet 2015 Buick Verano from College Chevrolet Buick!

Help Chevrolet #NameThatCamaro

#NameThatCamaro

Current Camaro Available at College Chevy!

Special edition cars can be fun to drive and own, but having a unique name makes them stand out even more. Chevrolet has created a special edition Camaro painted in an exclusive Emerald Green Metallic color with other unique features and it wants help choosing a name.

For a bit of fun, Chevrolet has started a new campaign where fans can name this special edition Camaro. To submit your ideas, just send Chevrolet your idea on Twitter or Facebook using the hashtag #NameThatCamaro.

Chevrolet will then announce the winning name when the Camaro debuts at the SEMA show in Las Vegas next month. Other than bragging rights, it doesn’t seem the name-picker gets anything. So, don’t expect to see a free Camaro landing in your driveway anytime soon.

“Chevrolet has made a tradition of offering special-edition models each spring, but this is the first time we’ve turned to the community of Camaro fans to name it,” said Todd Christensen, Camaro marketing manager, in a statement. “We can’t think of a better way to involve the owners and enthusiasts who have made it the segment’s best-selling sports car for four years running.”

In addition to its unique paint color, the special edition Camaro features an RS Appearance Package, Chrome Duke 21-inch accessory wheels, body-color SS hood extractor, body-color accessory ground effects package, body-color ZL1 rear spoiler, and Cyber Gray rally stripes.

What do you think the perfect name for this Camaro should be? Share your ideas with us below; don’t forget to use the hashtag #NameThatCamaro and share it with Chevrolet, too!

Buick “Drive for Your Students” Gives Back to Local Communities

General Motors is giving back to communities through its Buick brand, which is sponsoring test drive events in one hundred communities nationwide to raise money for high schools. The new test drive events, which will be put on by local high schools, are a good fit for the brand who is aiming to target a younger generation of buyers.

The Buick “Drive for Your Students” program launched a trial run in six communities back in May. Buick has now announced that the program will spread to the remaining 94 communities by the end of the year.

Buick "Drive for Your Students"

Buick dealers are pairing with local high schools to put on the large test drive events, which gives the community the opportunity to test drive Buick vehicles and allows the students to plan, coordinate, and host the event. The “Drive for Your Students” events give the participating high school students worthwhile real-world experience and networking opportunities with the community and sponsoring dealership.

Buick will then donate up to $10,000 per event to the host schools, depending on the number of test drives the school achieves. The automaker has committed a donation of $10 per vehicle test driven, and will double that to $20 per drive if the event exceeds 100 test drives, up to a maximum of$10,000.

“This program offers the opportunity for Buick and its dealers to build lasting relationships in the community,” said Nader Ozzie of Freeman Buick GMC in Grapevine, Texas.

Learn more at www.buickdriveforyourstudents.com. Can’t wait for “Drive for Your Students” to make it to Michigan? Stop by College Chevrolet Buick to test drive a Buick today.