Archive for September 30, 2014

Silverado Toughnology Concept Promises Strong, Connected Future for Chevy Trucks

Silverado Toughnology Concept

2015 Chevy Silverado HD

It looks like the much-touted 2015 F-150 finally has its foil. But, instead of turning to aluminum for toughness (which still seems like an oxymoron here at College Chevrolet Buick), the all-new Silverado Toughnology Concept has simply employed a more effective, efficient, and even stronger version of steel. It’s a high-strength steel instead of simple carbon steel, and it makes the Silverado Toughnology Concept a formidably capable machine– not just cause of its awesome appearance, either.

“The technology of advanced high-strength steel makes the Chevrolet Silverado stronger, lighter, more capable and more efficient – and that’s exactly what the Toughnology concept represents,” said Jeff Luke, executive chief engineer. “During the Silverado’s development, we evaluated all materials and chose those that would provide the best strength to support capability while still delivering a strong value to customers. High-strength steel had clear advantages and is a contributor to the overall package that made Silverado the 2014 North American Truck of the Year.”

However, the technological updates aren’t just in this truck’s bones, though. The new prototype also features OnStar 4G LTE connectivity, which allows you to get on the internet via a local, built-in Wi-Fi hotspot. Check out the pictures of the Toughnology Concept online, then come see us to check out the Silverado for yourself today.

Buick’s August Sales

August Sales

2014 Buick Encore

Buick has been on a winning streak lately and we’re sure it’s because of its new diverse lineup! Buick isn’t just a brand for the older generation. The brand as a whole has reinvented itself to be younger and more fun while maintaining a bit of its classic feel. We’re happy to announce that Buick had its best sales month of 2014 and the team here at College Chevrolet Buick is proud to contribute.

The winners for the month included both the Regal and the Encore. The Regal has become a top choice for those looking for performance and sophistication while the Encore is a great choice for those who love the feel of an SUV without all of the bulkiness. The Ragal’s sales grew an astounding 35% year-over-year while the Encore experienced an 11% gain over last year. Another winner for the month of August was the Enclave, which recently became available in its 2015 edition. Families everywhere are enjoying the Enclave’s extra interior space and family-friendly features.

If you would like to see any of Buick’s August sales winners, stop by our dealership located just outside of Marshall, Michigan.

Longhorns Run Deep with New Chevy University of Texas Special Edition Silverado

Chevrolet has potentially created the most amazing souvenir yet. The brand is launching a Chevy University of Texas (UT) Special Edition Silverado. For $795, you can get the truck in Sunset Orange Metallic paint–matching the school’s iconic Burnt Orange–with Longhorn logos on the tailgate and bed sides, and a set of chrome steps.

“It’s part of Chevrolet’s ongoing sponsorship of the university, and a savvy marketing move given the school’s rabid fan base” reflects Fox News. UT has over 50,000 undergraduate and graduate students and nearly 100,000 paying members contributing to the Texas Exes alumni association. According to the Collegiate Licensing Company, the school has been number one in merchandise sales for eight years straight.

Not surprisingly, the Texas Edition Silverado is only sold in Texas right now, but the UT package will become available nationwide starting in October, just in time for tailgating season.

Chevy University of Texas Special Edition Silverado

Get ready for your next tailgate with a new Chevy from College Chevrolet Buick!

Albion College’s New President

What are you doing on September 12th? Albion College is getting a new president and you’re invited to the inauguration! Mauri A. Ditzler will assume the position of the Sixteenth President of Albion College. The community will be celebrating all weekend long with special events including sporting events, food, and friendly gatherings.

The official Inauguration will be held on the Quad in front of Kresge Gymnasium at 2PM. If it happens to be raining the day of the event, the Inauguration will move inside the Goodrich Chapel. If the event moves in-doors, those who wish to come will need a ticket to attend. The Inaugural Reception will be held immediately after at 3:30PM at the East End of Quadrangle.

Later that evening, Javier Colon will be entertaining at Victory Park from 7-9PM and the day will close out with some night-sky observing from 9-10:30 where the public will be able to use telescopes on the rooftop of Palenske Hall.

The Inaugural Celebration is a great time to get involved with the Albion community! Feel free to bring the whole family to Albion College for the celebratory festivities on September 12th and 13th. Check out the College website for a complete list of events and details!