Archive for June 30, 2014

Happy 4th of July!

Happy 4th of July

Happy 4th of July!

Where has the time gone? This summer is breezing by as the 4th of July is now only days away. Are you looking for something to do to celebrate the holiday? Below is a list of Albion and area events including fireworks, BBQs, and more.

July 3rd – Red, White & Blue Cruise In. The event will take place on Albion’s Historic Brick Street (AKA Superior Street). Registration for the Cruise-In starts at 4PM with the event going from 5PM-9PM. You may also enjoy Sparnfarkel’s Pig Roast during the event.

July 3rd – Albion, Fireworks display. After dark, Albion will have their annual fireworks display over the Kalamazoo River.

July 4th – Battle Creek’s Field of Flight Air Show & Balloon Festival. The fireworks display lasts around 15 minutes and is said to be one of the best in the entire state. Admission is $10 and there is a $5 parking fee per vehicle. Children under 3-ft are free. The display will begin at 10:30PM and will also feature a musical soundtrack.

Do you know of any other events going on in the area? Let us know in the comment section below!

Have a fun and safe 4th of July – from College Chevrolet Buick!

Chevrolet is Going Green!

Chevrolet is going green!

2014 Chevy Volt

According to Interbrand, Chevrolet is one of the top green brands. This is huge for Chevrolet as Interbrand measures not only how green the brand actually is, but how it is perceived around the world. Chevrolet came in at the number 32 spot and it was the brand’s first year on the list. To be considered for the Green List.

“What was most compelling about Chevrolet’s data was the very small gap between public perception and environmental performance. The company is not only actively demonstrating its environmental commitment; it’s communicating those efforts in an authentic way that resonates with customers,” said Interbrand’s global CEO Jez Frampton.

Chevrolet was noted for its manufacturing processes, governance, and overall environmental performance. The models that helped Chevrolet cross over into the green market include the Chevy Volt, Chevy Spark EV, and the Chevy Cruze. All three models are known for their excellent efficiency ratings.

If you would like to know more about how Chevrolet is going green into the future, stop by Chevrolet’s website. Be sure to check out all of the green brands on Interbrand’s list of Best Global Green Brands 2014.

What’s your favorite car color?

What's your favorite car color?

2014 Chevy Sonic in Dragon Green Metallic

Over the years, the top five car colors have changed little by little almost every year. Back in 1994, Axalta says that the most popular car color was green, followed by red, white, blue, and black. In 2013, the most popular car color was white followed by black, silver, gray, and red. As you can see, things have shifted over the years from bright and colorful to less-flashier neutral tones.

Edmunds.com says that Apple has had a huge impact on the way people choose their car colors. If you think about it, the iPhone’s most popular colors include white, black, and silver. If you think back to the 90’s iMac computers were popular in teal, green, and purple just to name a few. Now that the colored versions of the iPhone are available, we’ll have to see if the top five car colors change as well.

What's your favorite car color?

The 2014 Buick Regal GS in White

According to Yahoo Autos, driving a white car may be safer than driving a black one. The Monash University Accident Research Centre in Victoria, Australia claims that black cars have a 12% higher crash risk than white cars in the daylight and a 47% higher crash risk when it is dark. Of course white cars also have a few advantages such as reflecting sunlight, easier to clean, and the color is neutral.

The good news is that we have a variety of car colors for you to choose from on our lot. What’s your favorite car color? Let us know in the comment section below!

Chevrolet Enhances Batteries in their EV Lineup

Chevrolet Enhances Batteries

2014 Chevy Spark EV

Chevrolet is making some changes when it comes to their electric vehicle lineup by expanding its battery manufacturing assembly plant in Brownstown, Michigan. Going forward, Chevrolet will be manufacturing the batteries for the 2015 Spark EV at their growing plant. This movement was made possible by Chevrolet’s extensive partnership with LG Chem.

With the new plant, comes a new and improved battery system. The all-new battery system will weigh 474 lbs which is 86 lbs lighter than previous models. The battery will have a capacity of 19 kWh and will use 192 lithium ion cells. Although the battery is getting smaller, the 2015 Spark EV will maintain its 119 MPGe and EPA-estimated 82 mpg.

Other batteries being built at this facility include those for the Cadillac ELR, Chevy Volt, and Opel Ampera. Chevrolet hopes to streamline all of its EVs to be more efficient and more easily produced than ever. The 2015 Chevy Spark EV is available now at an MSRP of only $19,995 and also includes full federal incentives.

As a Michigan based Chevy dealer, we are proud that GM is investing money into our home state. If you would like to know more about the Brownstown Battery Assembly plant, or the 2015 Chevy Spark EV stop by Chevrolet’s Newsroom!

Aspiring Transportation Designers Sculpt Buicks of Future

aspiring transportation designersWith more and more carmakers looking to appeal to a younger audience, it’s no surprise Buick has taken appealing to the youngsters a step further. The American carmaker partnered with BASF this past month to sponsor a competition for students at Detroit’s College for Creative Studies, who were asked to shape their vision of what Buicks will look like in 2030.

Through an exploration of their own out of the box ideas and consultations with industry professionals, more than a dozen aspiring transportation designers created what they believed the 2030 Buicks will look like, bringing them to life in 3D scale models.

“The solutions these concepts offer are as unique as the future car designers at CCS who created them,” said Andrew Smith, executive director of Buick global design. “For Buick, this project is an invitation for new insights and interpretation of our brand and the future portfolio of products we will offer.”

The competition asked the students to consider the dramatic rise in urban populations, developing countries, nanotechnology, and a variety of advanced materials that will play in vehicle efficiency.

With a lightweight exterior, exceptional integration of Buick design cues, and inviting interior, Namsuk Lee from Seoul, Korea won the competition, receiving an award of $3,000 for best overall concept and $1,500 for best interior. Sam Kenny of Greensboro, North Carolina, won $1,500 for best exterior design, while Justin Salmon of Boca Raton, Florida won $1,000 for most innovative use of materials.