It is not a typo; APEAL stands for Automotive Performance, Execution and Layout, and it is an annual study conducted by the automotive research juggernaut, J.D. Power and Associates.
The APEAL Study was not coincidentally named. It aims to see just how appealing a car is to drive, and the 2013 Buick Encore ranked highest in its segment after also recently being recognized by J.D. Power as the “Highest Ranked Sub-Compact CUV in Initial Quality.”
“Recognizing the Encore demonstrates the effort and attention to detail given by our engineers and designers,” said Tony DiSalle, vice president of Buick Marketing, in a press release. “This award reinforces our focus on putting the customer at the center of everything we do.”
J.D. Power does not hand out APEAL Awards without first doing its homework. The APEAL Study is based on responses submitted by more than 83,000 drivers on just how gratifying their new vehicle is to own 90 days after their purchase.
Visit us today at College Chevrolet Buick to see what makes the 2013 Buick Encore so appealing to drive!