According to Interbrand, Chevrolet is one of the top green brands. This is huge for Chevrolet as Interbrand measures not only how green the brand actually is, but how it is perceived around the world. Chevrolet came in at the number 32 spot and it was the brand’s first year on the list. To be considered for the Green List.
“What was most compelling about Chevrolet’s data was the very small gap between public perception and environmental performance. The company is not only actively demonstrating its environmental commitment; it’s communicating those efforts in an authentic way that resonates with customers,” said Interbrand’s global CEO Jez Frampton.
Chevrolet was noted for its manufacturing processes, governance, and overall environmental performance. The models that helped Chevrolet cross over into the green market include the Chevy Volt, Chevy Spark EV, and the Chevy Cruze. All three models are known for their excellent efficiency ratings.
If you would like to know more about how Chevrolet is going green into the future, stop by Chevrolet’s website. Be sure to check out all of the green brands on Interbrand’s list of Best Global Green Brands 2014.