The folks at Chevrolet have made it very clear that the Chevy Spark is designed to entice a younger, more urban consumer. Recently, they made that more clear by making the 2013 Chevrolet Spark the first Chevy not to offer a factory-installed CD player since they were widely introduce to models in the 1990s.
Base models of the Spark, priced at under 13k, won’t have an option to get MyLink, but they will be equipped with a basic AM-FM radio and a plug for portable music players. The 1LT and 2LT trims are equipped with the MyLink infotainment system, with a seven-inch color touch screen and the capability to play music through Pandora Internet Radio.
Chevrolet spokeswoman, Afaf Farah stated, “It’s more of a logical approach for this type of vehicle. Today’s younger customer is doing everything with their mobile devices, so this is a way to have all their apps and music in the vehicle.”
“It may alienate some buyers, but that’s not necessarily a bad thing,” said John Canali, a senior analyst at Strategy Analytics. “Our research shows that there are a fair amount of older people who don’t want to give up their CD players, but many admit to actually using them only two or three times a year.”
The Spark is set to debut nationwide in August and College Chevy is ready! With or without a CD player this car is set to turn heads.
Image(s) courtesy of © General Motors