Breakups can be hard—especially if you’ve been together for a decade. General Motors recently announced that the Chevrolet brand will be breaking up with Europe, removing the American brand from European markets after a decade of dedication to the continent, choosing to focus instead on the GM Opel and Vauxhall divisions.
Beginning in 2016, GM will operate solely under the Opel and Vauxhall name, ceasing delivery of Chevrolet vehicles by the end of 2015. As the fourth-largest global automotive brand, Chevrolet will move its focus from selling an entire lineup to selling only select iconic vehicles to its customers, such as the Corvette. Just because Chevrolet is leaving Europe behind though, doesn’t mean that the car maker will be leaving its customers high and dry.
“Our customers can rest assured that we will continue to provide warranty, parts and services for their Chevrolet vehicles, and for vehicles purchased between now and the end of 2015,” said Thomas Sedran, president and managing director of Chevrolet Europe. “We want to thank our customers and dealers for their loyalty to the Chevrolet brand here in Europe.”
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