While GM has been busy working on a Cadillac flagship sedan—most likely to be called the LTS, a name recently trademarked by GM—they might also be preparing a flagship vehicle for the Buick brand. Mark Reuss, President of GM for North America, first teased the idea in a recent interview with Forbes. Reuss discussed how GM could close gaps in their overall automobile lineup; when the idea of a Buick flagship surfaced, he hinted that it could be “a much more beautiful Panamera.”
While CEO Dan Akerson wants to be careful that a Buick flagship doesn’t step on the toes of the Cadillac brand’s resurgence, even he admitted that Buick could “probably” use a new flagship. Reuss, for his part, told Auto News that “something special for Buick, I think, is really needed for the next phase of where that brand is going.”
Regardless of if and when Buick might add a flagship to its lineup, one thing remains clear: GM continues its commitment to strengthening Buick’s status as a powerful global brand. With a strong lineup of products like the Encore and Regal in North America—and sister vehicles like the Opel Mekka in Europe—Buick is well positioned to continue its brand resurgence. Come in to College Chevrolet Buick today and test drive one of the Buicks in our inventory today.