Going Pink: College Chevy Raises Money for Breast Cancer Awareness Month

Just like last year, Chevrolet is pledging itself to the battle against breast cancer. All October long, Chevy employees, dealers, and customers will be decked out in pink and raising all the money they can for the American Cancer Society. The money will fund research, promote wellness, and educate the public in breast cancer awareness. Last year, through its grassroots efforts, Chevrolet raised over 1.1 million dollars. This year, Chevy seeks to beat that.

As a symbol for the fight against breast cancer, a disease that affects over 1.5 million patients and their families, GM’s world headquarters at the Renaissance Center will light up with pink bands throughout the whole month of October.

Chevy and friends are getting involved in all kinds of ways. One major way is the dealer- and employee-sponsored breast cancer walks. As an added bonus, many of these walks will feature appearances by the Making Strides Against Breast Cancer-themed pink Camaro SS pace car and a Techno Pink 2013 Chevrolet Spark, both of which are making stops across the country to inform the public about breast cancer and the fight for the cure. One major way that College Chevy itself is getting involved is through the Chevrolet Certified Service matching rebate contribution program, in which customers can elect to donate part (or all!) of their service rebates (up to $150) to the American Cancer Society, and College Chevrolet will happily match the donation.


Also, this Saturday only, College Chevy will donate $10 to the American Cancer Society for every customer test drive! So come down on Saturday and take any Chevy from the lot out for a test drive. Who knows? You may even fall in love with the car. But more importantly, you’ll be making a difference for someone in need.


Image(s) courtesy of © General Motors

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