The “That’s Not a Buick” commercials might lead you to think that it’s hard to spot a Buick if you have a certain expectation, but if you know today’s modern and boldly styled Buick, you know one the moment you see it. It certainly doesn’t help when you know to look for the Buick name on vehicles like the Envision and Encore, but a report suggests that you might not have that badge to rely on much longer.
The eagle eyes at GM Authority noticed that the newly revealed 2019 Buick Envision was missing the Buick brand plate on the rear tailgate. They then reached out to Buick, who informed them that beginning with the 2019 model year, the Buick name will no longer appear in badge form on its vehicles.
Now, before you go panicking, keep in mind that this is just the Buick name—the hallmark tri-shield logo will remain intact, as will model name badging. Sure, that should be enough for you to register that you’re looking at a Buick, but it will certainly make it a bit more surprising for those not in the know when they discover that the handsome sedan, wagon, or SUV they spied on the road was, in fact, a Buick.
If you absolutely have to have the Buick name on your ride, then make haste—the Buicks found on the lot at College Chevrolet Buick will be the last to bear the name, so you’ll want to make sure you get one while the getting’s good.