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Silverado Wins against Competition in Frame Twist Test

Now we don’t want to brag, but we have some information we think you should know as you consider purchasing your heavy duty pickup. Oh, who are we kidding? The fact that our 2015 Chevy Silverado 2500HD can “one-up” the Ford F-250 Super Duty in a frame twist test gives us bragging rights that we

The Verano Has New Tires and a Smooth Ride to Match

Buick says that the new Verano needed some newly designed tires to give it a more polished ride. New tires may sound like a simple improvement, but tires can have a significant effect on how loud the car ride is and how noticeable the noise is in the passenger cabin. General Motors reports, “For the

Help Chevrolet #NameThatCamaro

Special edition cars can be fun to drive and own, but having a unique name makes them stand out even more. Chevrolet has created a special edition Camaro painted in an exclusive Emerald Green Metallic color with other unique features and it wants help choosing a name. For a bit of fun, Chevrolet has started

Silverado Wins against Competition in Frame Twist Test

frame twist test

2015 Chevrolet Silverado 2500HD

Now we don’t want to brag, but we have some information we think you should know as you consider purchasing your heavy duty pickup. Oh, who are we kidding? The fact that our 2015 Chevy Silverado 2500HD can “one-up” the Ford F-250 Super Duty in a frame twist test gives us bragging rights that we at College Chevrolet Buick will be claiming all year.

Chevrolet hired AMCI Testing as a third-party research firm to test the ability of the two truck frames to withstand intense twisting.

The pickups were driven onto uneven ramps where the distance of displacement between the cab and the bed was measured. The Silverado’s displacement was measured at 0.26 inches while the F-250 measured at 0.94 inches. The Silverado’s EZ-Lift and Lower tailgate was able to function normally under the pressure. We can’t say the same for the other guy.

“The use of high-strength steel in the Silverado HD is what allows the Silverado to handle even the toughest of jobs,” said Jeff Luke, GM’s executive chief engineer for full-size trucks. “Paired with a fully boxed frame, high-strength steel is what makes the Silverado come from the family of the most dependable, longest-lasting full-size pickups on the road.”

Which frame would you choose?

The Verano Has New Tires and a Smooth Ride to Match

Verano has new tiresBuick says that the new Verano needed some newly designed tires to give it a more polished ride. New tires may sound like a simple improvement, but tires can have a significant effect on how loud the car ride is and how noticeable the noise is in the passenger cabin.

General Motors reports, “For the Verano, we needed to ensure we provided ride comfort, while also balancing fuel economy and rolling resistance, and delivering an engaging driving experience.” The brand has opted to fix this problem by engineering new tires to use on Verano models.

Two tires from Continental Tire have been manufactured specifically for the Verano that have low rolling resistance to help aid fuel economy and allow for better handling. Redesigned, the tread pattern of the tire can help the wheel avoid high-frequency noise that comes from a tire making contact with the pavement. Making these changes to the tread should reduce cabin noise.

Now that you’ve heard the Verano has new tires, get your own quiet 2015 Buick Verano from College Chevrolet Buick!

Help Chevrolet #NameThatCamaro

#NameThatCamaro

Current Camaro Available at College Chevy!

Special edition cars can be fun to drive and own, but having a unique name makes them stand out even more. Chevrolet has created a special edition Camaro painted in an exclusive Emerald Green Metallic color with other unique features and it wants help choosing a name.

For a bit of fun, Chevrolet has started a new campaign where fans can name this special edition Camaro. To submit your ideas, just send Chevrolet your idea on Twitter or Facebook using the hashtag #NameThatCamaro.

Chevrolet will then announce the winning name when the Camaro debuts at the SEMA show in Las Vegas next month. Other than bragging rights, it doesn’t seem the name-picker gets anything. So, don’t expect to see a free Camaro landing in your driveway anytime soon.

“Chevrolet has made a tradition of offering special-edition models each spring, but this is the first time we’ve turned to the community of Camaro fans to name it,” said Todd Christensen, Camaro marketing manager, in a statement. “We can’t think of a better way to involve the owners and enthusiasts who have made it the segment’s best-selling sports car for four years running.”

In addition to its unique paint color, the special edition Camaro features an RS Appearance Package, Chrome Duke 21-inch accessory wheels, body-color SS hood extractor, body-color accessory ground effects package, body-color ZL1 rear spoiler, and Cyber Gray rally stripes.

What do you think the perfect name for this Camaro should be? Share your ideas with us below; don’t forget to use the hashtag #NameThatCamaro and share it with Chevrolet, too!

Buick “Drive for Your Students” Gives Back to Local Communities

General Motors is giving back to communities through its Buick brand, which is sponsoring test drive events in one hundred communities nationwide to raise money for high schools. The new test drive events, which will be put on by local high schools, are a good fit for the brand who is aiming to target a younger generation of buyers.

The Buick “Drive for Your Students” program launched a trial run in six communities back in May. Buick has now announced that the program will spread to the remaining 94 communities by the end of the year.

Buick "Drive for Your Students"

Buick dealers are pairing with local high schools to put on the large test drive events, which gives the community the opportunity to test drive Buick vehicles and allows the students to plan, coordinate, and host the event. The “Drive for Your Students” events give the participating high school students worthwhile real-world experience and networking opportunities with the community and sponsoring dealership.

Buick will then donate up to $10,000 per event to the host schools, depending on the number of test drives the school achieves. The automaker has committed a donation of $10 per vehicle test driven, and will double that to $20 per drive if the event exceeds 100 test drives, up to a maximum of$10,000.

“This program offers the opportunity for Buick and its dealers to build lasting relationships in the community,” said Nader Ozzie of Freeman Buick GMC in Grapevine, Texas.

Learn more at www.buickdriveforyourstudents.com. Can’t wait for “Drive for Your Students” to make it to Michigan? Stop by College Chevrolet Buick to test drive a Buick today.

Silverado Toughnology Concept Promises Strong, Connected Future for Chevy Trucks

Silverado Toughnology Concept

2015 Chevy Silverado HD

It looks like the much-touted 2015 F-150 finally has its foil. But, instead of turning to aluminum for toughness (which still seems like an oxymoron here at College Chevrolet Buick), the all-new Silverado Toughnology Concept has simply employed a more effective, efficient, and even stronger version of steel. It’s a high-strength steel instead of simple carbon steel, and it makes the Silverado Toughnology Concept a formidably capable machine– not just cause of its awesome appearance, either.

“The technology of advanced high-strength steel makes the Chevrolet Silverado stronger, lighter, more capable and more efficient – and that’s exactly what the Toughnology concept represents,” said Jeff Luke, executive chief engineer. “During the Silverado’s development, we evaluated all materials and chose those that would provide the best strength to support capability while still delivering a strong value to customers. High-strength steel had clear advantages and is a contributor to the overall package that made Silverado the 2014 North American Truck of the Year.”

However, the technological updates aren’t just in this truck’s bones, though. The new prototype also features OnStar 4G LTE connectivity, which allows you to get on the internet via a local, built-in Wi-Fi hotspot. Check out the pictures of the Toughnology Concept online, then come see us to check out the Silverado for yourself today.

Buick’s August Sales

August Sales

2014 Buick Encore

Buick has been on a winning streak lately and we’re sure it’s because of its new diverse lineup! Buick isn’t just a brand for the older generation. The brand as a whole has reinvented itself to be younger and more fun while maintaining a bit of its classic feel. We’re happy to announce that Buick had its best sales month of 2014 and the team here at College Chevrolet Buick is proud to contribute.

The winners for the month included both the Regal and the Encore. The Regal has become a top choice for those looking for performance and sophistication while the Encore is a great choice for those who love the feel of an SUV without all of the bulkiness. The Ragal’s sales grew an astounding 35% year-over-year while the Encore experienced an 11% gain over last year. Another winner for the month of August was the Enclave, which recently became available in its 2015 edition. Families everywhere are enjoying the Enclave’s extra interior space and family-friendly features.

If you would like to see any of Buick’s August sales winners, stop by our dealership located just outside of Marshall, Michigan.

Longhorns Run Deep with New Chevy University of Texas Special Edition Silverado

Chevrolet has potentially created the most amazing souvenir yet. The brand is launching a Chevy University of Texas (UT) Special Edition Silverado. For $795, you can get the truck in Sunset Orange Metallic paint–matching the school’s iconic Burnt Orange–with Longhorn logos on the tailgate and bed sides, and a set of chrome steps.

“It’s part of Chevrolet’s ongoing sponsorship of the university, and a savvy marketing move given the school’s rabid fan base” reflects Fox News. UT has over 50,000 undergraduate and graduate students and nearly 100,000 paying members contributing to the Texas Exes alumni association. According to the Collegiate Licensing Company, the school has been number one in merchandise sales for eight years straight.

Not surprisingly, the Texas Edition Silverado is only sold in Texas right now, but the UT package will become available nationwide starting in October, just in time for tailgating season.

Chevy University of Texas Special Edition Silverado

Get ready for your next tailgate with a new Chevy from College Chevrolet Buick!

Albion College’s New President

What are you doing on September 12th? Albion College is getting a new president and you’re invited to the inauguration! Mauri A. Ditzler will assume the position of the Sixteenth President of Albion College. The community will be celebrating all weekend long with special events including sporting events, food, and friendly gatherings.

The official Inauguration will be held on the Quad in front of Kresge Gymnasium at 2PM. If it happens to be raining the day of the event, the Inauguration will move inside the Goodrich Chapel. If the event moves in-doors, those who wish to come will need a ticket to attend. The Inaugural Reception will be held immediately after at 3:30PM at the East End of Quadrangle.

Later that evening, Javier Colon will be entertaining at Victory Park from 7-9PM and the day will close out with some night-sky observing from 9-10:30 where the public will be able to use telescopes on the rooftop of Palenske Hall.

The Inaugural Celebration is a great time to get involved with the Albion community! Feel free to bring the whole family to Albion College for the celebratory festivities on September 12th and 13th. Check out the College website for a complete list of events and details!

Meet the Chevy Silverado Rally Edition

The Chevy Silverado Rally was recently introduced and boy it packs a punch! The Rally Edition comes standard with a 4.3-liter EcoTec3 V-6 engine that makes 285-horsepower and 305-lb.-ft. of torque. You may also opt for an even more powerful 5.3-liter Ecotec3 V-8 that makes 355-horsepower. No matter which engine size you choose, you will surely stand out from the other pickups on the road. There will be two different Rally Editions to choose from Rally 1 and Rally 2.

The Rally 1 will come in two different packages.

The Rally 1 LT features:

  • Black door handles and mirror caps
  • Black bowtie
  • Body-colored grille
  • 17-inch aluminum wheels
  • Locking rear differential and trailering package
  • Backup camera

The Rally 1 LS features:

  • Body-colored grille
  • Black bowtie
  • Black door handles and mirror caps
  • Two black Rally stripes

The Rally 2 features:

  • 22-inch black alloy wheels
  • Twin black Rally stripes on the hood and tailgate
  • Black mirror caps and door handles
  • Black tubular side steps

Double cab versions will be available for order on September 4th and crew cabs will be available in October. Stop by College Chevy next week to place an order!

Jay Leno and George W. Bush Help Auction 1957 Buick Caballero Estate Wagon

A 1957 Buick Caballero Estate Wagon might at first have you shrugging “meh”. Especially when you’re at Monterey Car Week, which was packed full of ultra-expensive Ferrari Le Mans racers and other exotic rides from the 20th century. But then what if we told you the classic station wagon was professionally restored by Jay Leno’s Big Dog Garage and bears the signature of former U.S. President George W. Bush?

Gooding & Company expected the 1957 Buick Caballero Estate Wagon to sell for somewhere in the $100,000 to $125,000 price range.

When it was time to auction the vintage station wagon, Jay Leno was introduced and announced to the crowd that his Big Dog Garage had restored the car at no cost to benefit The George W. Bush Military Service Initiative, a charity for post-9/11 veterans. This revelation turned out to be a game-changer.

The wagon sold for a whopping $300,000 – but that’s not the end of the story. The buyer walked on stage, and donated the car back to David Gooding (of Gooding & Company). The car was then auctioned for a second time, this time the vintage car was sold to the previous runner-up for $280,000.

If you’re good at math, you’ve already figured out that the Buick earned a whopping $580,000, five times what it’s worth. It’s amazing what people are willing to do in the name of supporting veterans, and we love that. This is one over-priced car that makes all of us at College Chevrolet Buick feel all warm and tingly inside.