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Chevy Marketing Stirs Up Screams with New Horror Trailers

Chevy marketing is reaching a new audience base by creating trailers that are running before movies in theaters. The current 60-second trailer will strike a chord with fans of classic horror movies. Created by acclaimed director Sam Raimi, the trailer has an ominous feel with suspenseful music. In it, the character is constantly on the

Employee Spotlight: Kris Raatz – Body Shop Manager

We’d like to take the time to introduce you to Kris Raatz our new Body Shop Manager! Kris is from and currently lives in Lansing, Michigan. He attended college at Lansing Community College. Although he is new to College Chevy, Kris has worked in the automotive industry for 22 years. Currently, Kris drives a Chevy

Employee Spotlight: Kevin Markovich

Kevin is an Albion, Michigan native and has lived here his entire life. He went to Olivet College and works here at College Chevrolet Buick as a Service Advisor. Kevin likes his job at College Chevy because he gets to work with customers. He enjoys helping people resolve their issues and always puts the customer

Chevy Marketing Stirs Up Screams with New Horror Trailers

Chevy marketing is reaching a new audience base by creating trailers that are running before movies in theaters.

The current 60-second trailer will strike a chord with fans of classic horror movies. Created by acclaimed director Sam Raimi, the trailer has an ominous feel with suspenseful music. In it, the character is constantly on the verge of danger. There are spooky ghosts, creaking stairs, and unnatural lighting under doors.

Usually in a horror movie, the audience can often see pitfalls that the character misses but cannot do anything to stop the bad things from happening. In the trailer, the character starts to open a door that will most likely lead to trouble when the audience yells, “Stop!” The theatergoers tell the character to leave and warn her of the inevitable threat.

The idea behind the trailer is that it is helpful to have warnings before bad things happen. In this case, the fictional character does not open the door and successfully leaves the creepy mansion. Then, the trailer switches to the advanced warning system on the Chevrolet Malibu and Cruze.

Advanced warnings when driving are extremely helpful in staying safe. We at College Chevrolet Buick are proud to offer these Chevy vehicles that help the driver stay extra safe. For more information on the Malibu and Cruze’s advanced warning systems, visit us and we’ll show you how you’ll stay safer with Chevy’s latest technology.

Employee Spotlight: Kris Raatz – Body Shop Manager

Kris RaatzWe’d like to take the time to introduce you to Kris Raatz our new Body Shop Manager! Kris is from and currently lives in Lansing, Michigan. He attended college at Lansing Community College. Although he is new to College Chevy, Kris has worked in the automotive industry for 22 years.

Currently, Kris drives a Chevy Cruze, but his favorite Chevy vehicle is a 1969 Chevy Camaro. One day, he would love to own a 1957 Chevy (and says that everyone else should have that dream too!). His favorite car that he’s ever owned was a 1957 Cadillac DeVille. His least-favorite car he’s ever driven was a Toyota. He says that a Chevy truck would match his personality best because he considers himself to be hard-working and dependable.

When he isn’t hard at work in our Body Shop, Kris enjoys playing golf, working around the house, going to the beach, and sitting around a bonfire with some good friends. He also enjoys cheering on his favorite sports team, the Detroit Tigers.

Kris’ favorite part about working here at College, is being able to make cars look as good as new! He loves seeing customers smile once they see that their vehicles looks like it did before there was an accident. If you have been in an accident, please consider bringing your vehicle in to Kris and the rest of the College Chevy team! We’d be happy to help you get back on the road!

Employee Spotlight: Kevin Markovich

Kevin Markovich

Kevin Markovich

Kevin is an Albion, Michigan native and has lived here his entire life. He went to Olivet College and works here at College Chevrolet Buick as a Service Advisor. Kevin likes his job at College Chevy because he gets to work with customers. He enjoys helping people resolve their issues and always puts the customer first.

When not at work, you will find Kevin golfing, camping, and spending time with his family. He currently drives a 2015 Chevy Silverado which is perfect because the Silverado lineup is his favorite. His favorite car that he’s ever owned is a 1964 Buick Electra that his father built and restored.

Kevin’s favorite TV show of all-time is “M.A.S.H,” but his favorite current show is “Property Brothers”. Kevin enjoys cheering on all of Michigan’s sports teams. His dream car is a 1956 Ford Thunderbird because it’s the same age as he is. He says that he’s never had a least-favorite car because they’ve all had a special purpose in his life.

Kevin invites you to bring your car by College Chevrolet Buick’s service department! He would be happy to help you diagnose any issue and get it fixed quickly! Visit Kevin and the rest of the service team at College Chevy in Albion!

2017 Buick Encore Updates Revealed at NYIAS

2016 Buick Encore

Current Buick Encore Available at College Chevrolet Buick

Since its debut in 2013, the small crossover Encore—Buick’s most popular vehicle—hasn’t seen any major changes…until now. The many 2017 Buick Encore updates were revealed last month at the New York International Auto Show, showing off a new design and some exciting tech.

The front end has been totally redesigned to be more sculpted and refined than the previous Encore, with LED head- and taillights available. Inside, the 2017 Encore has some style updates, like the centralized dash and some cosmetic accents.

The new IntelliLink system will also be available in the new Encore, with Apple CarPlay and Android Auto, two new apps that allow drivers to integrate their smartphones with the IntelliLink system. The Encore comes standard with 4G LTE Wi-Fi capabilities and has convenient features like keyless entry and start.

The Encore has standard front-wheel drive with the option of upgrading to all-wheel drive, and the turbocharged 4-cylinder engine has an output of 148 horsepower at the base level. This is certainly an Encore we’re looking forward to!

Top 5 Things to Do in Albion, MI

Many of us who live in Albion, Michigan typically spend our weekends in the larger nearby cities like Battle Creek, Lansing, or Ann Arbor. But, Albion is a great little community with plenty of its own attractions. Here are some of our favorite things to do in Albion, MI.

Bohm Theatre: This historic downtown gem was built back in 1929 and now houses a variety of movies and live performances. Prices are very affordable and it looks absolutely stunning on the inside.

Gardner House Museum: A great way to learn the history of the area, this old house was built around 1875 and has been preserved by the Albion Historical Society as a museum showcasing items and lifestyles from the past century.

Brueckner Museum & Gladsome Cottage: Part of the beautiful 350-acre grounds of Starr Commonwealth, these picturesque grounds house a number of historic landmarks that are available for tours.

Kids ‘N’ Stuff: This fascinating children’s museum provides young ones with hands-on opportunities to learn about science, the arts, and society. It’s easy to spend a whole day here.

Bobbitt Visual Arts Center: Part of the art department of Albion College, this facility houses art galleries and events throughout the year, with regional work showcased on a rotating basis.

We at College Chevrolet Buick hope that this encourages you to start exploring all the things that Albion has to offer!

Employee Spotlight – Wes Howell – Sales Team Member

Wes Howell

Stop by College Chevy and ask for Wes!

Wes is a recent hire of College Chevrolet Buick, well kind of! He was with us from 2006-2009 and has just recently re-joined our team. Wes has over 21 years of automotive industry experience and we’re happy to have him back on board! Wes is a graduate of Concord High School and Jackson College. He is also a proud Veteran of the U.S. Air Force.

Wes is a lifetime resident of Concord, Michigan. He has a wife, Shannell and two daughters, Taylor and Maddi. He loves to spend time at home with his family when he isn’t at work. Along with being a family man, Wes also follows the Lions and Tigers and enjoys hitting the green every once in a while.

Wes’ family vehicle is a 2016 Chevrolet Equinox LTZ and he absolutely loves it so far! In fact, he would be happy to help you find your very own Chevy Equinox! If you are in the market for a new or used car, we urge you to stop by College Chevrolet Buick and talk to Wes!

2017 Chevrolet Cruze Hatchback: Extra Cargo, No Downside

Later this year, Chevrolet will launch a new hatchback version of the popular Cruze sedan. Introduced at the North American International Auto Show in Detroit, the 2017 Chevrolet Cruze hatchback offers a way to get everything you love about the Cruze sedan, with extra cargo room and no downsides, in one sporty package that will be hard to resist staring at.

2017 Chevy Cruze Hatchback

2017 Chevy Cruze Hatchback

It’ll be powered by a 1.4-liter turbo four-cylinder that makes 153 horsepower and 177 lb-ft of torque—plenty of grunt to carry all of the loot you can pack in its 22.7-cubic-feet trunk. If you fold the rear seats, cargo space more than doubles up to 47.2 cubic feet. All of that without compromising the Cruze’s renowned 40 mpg rating on the highway.

The 2017 Chevrolet Cruze hatchback will launch at College Chevrolet Buick this fall with two trims and, more importantly, the sporty RS package. We’re certainly looking forward to it!

2017 Buick Encore Debut Coming Soon

The next-generation Mokka X crossover has been unveiled before its world premiere in Geneva. This lead us to believe that it may represent the new look of the best-selling Buick Encore.

Buick spokesman Stuart Fowle confirmed that the 2017 Buick Encore will be appearing at the New York Auto Show, which is only weeks after the Mokka makes its official debut.

Fowle stated that there are no additional details to be announced at this time, but that the Encore will be joining the Cascada convertible, Envision crossover, and LaCrosse sedan as vehicles being released this year.

2017 Buick Envision

2017 Buick Envision

Both media and customers alike are anxiously waiting to see the new Buick Encore. It is believed to have borrowed style from the Mokka X, but there may also be similarities between the Encore and the 2017 LaCrosse sedan.

The engine is likely to retain the 138-horsepower Ecotec 1.4-liter turbo-four, as that is what the vehicle has continually used since it first debuted.

Although the specific style and power is still unknown, we at College Chevrolet Buick know that it will be a great vehicle and are excited for the Buick Encore debut.

Employee Spotlight – Thomas Swope

Thomas Swope

Thomas Swope – Pre-Owned Car Sales Manager

At College Chevrolet Buick, we’re proud of our team! We’d like to take a few minutes to put Thomas Swope an 8-year dealership veteran in the spotlight.

Thomas started with us right after he graduated from Grand Valley State University (Go Lakers!). He served as our Internet Sales Manager for 7 years prior to becoming our Pre-Owned Sales Manager.

When not at work, Thomas enjoys spending time with his family and especially enjoys bonding with his 6-month old son! He also enjoys Snowmobiling, which makes the long Michigan winters much more enjoyable.

Thomas grew up in the Albion area. He graduated from Albion High School and is proud to be a part of the College Chevrolet Buick family. Currently, Thomas drives a 2015 Chevrolet Silverado pickup.

If you’re in the market for a used car, we urge you to stop by College Chevrolet Buick to meet Thomas Swope and the rest of the pre-owned team. Thomas would be happy to help you find the perfect car for the perfect price!

Buick Avista Concept Shows Off Its Curves in Detroit

BuickBuick showed off a new concept at the North American International Auto Show in Detroit that had us craving for a new sports coupe. Titled the Buick Avista concept, it borrows many of its looks from the award-winning Avenir concept, which debuted last year at the same event.

The front end features the prominent grille and wings that stretch away from the colored tri-shield logo. In addition to the flashy, aggressive headlights, these are all design cues we should expect on future Buick models at College Chevrolet Buick.

Under the hood is a twin-turbocharged V6 engine producing an impressive 400 horsepower—all sent to the rear wheels for maximum enjoyment. It reminds us of Buick’s racing heritage and hints at future performance models—at least, so we hope.

“The Avista embodies the dynamic soul of Buick,” said Duncan Aldred, vice president of global Buick sales, service, and marketing. “It is a modern expression of the brand’s heritage of sophisticated performance, communicated with beautiful elegance.”