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Buick Avenir Concept Car Interior Hints at Future of Brand’s Design

Consumers who are looking to purchase luxury cars often want the best of the best—especially in their vehicle’s interior. The Buick Avenir concept car interior provides customers with a sleek, sophisticated design and high-quality materials within its cabin, helping the vehicle—which debuted at the North American International Auto Show (NAIAS) earlier this year—earn awards left

Chevrolet Pranked the Super Bowl with “Blackout” Ad

If you tuned in to Super Bowl XLIX, then you were one of millions who came close to having a heart attack right before the game. Chevrolet pranked the Super Bowl viewing audience with a clever ad called “Blackout.” This ad tricked viewers into thinking they were watching a live feed of them game, only

Chevrolet Spark Sales Expand to Include Maryland

When Chevrolet first introduced the Spark electric vehicle, it kick-started a movement in the all-electric vehicle segment to offer more affordable electric cars. Now, the popular mini-car has made such an impact on the industry that Chevrolet Spark sales have added a brand-new state to its list: Maryland. “The Spark EV has been one of

Buick Avenir Concept Car Interior Hints at Future of Brand’s Design

Buick Avenir

Buick Avenir Concept Car at CAS

Consumers who are looking to purchase luxury cars often want the best of the best—especially in their vehicle’s interior. The Buick Avenir concept car interior provides customers with a sleek, sophisticated design and high-quality materials within its cabin, helping the vehicle—which debuted at the North American International Auto Show (NAIAS) earlier this year—earn awards left and right.

“With Avenir’s interior, we really wanted to select materials that would complement the surfaces within,” said Rebecca Waldmeir, Buick Color and Trim design manager. “Using a distinctive combination of premium leather, suede, wood, chrome, and acrylic, we were able to design elements that flow seamlessly throughout the interior.”

The Avenir’s interior combines a variety of top-notch materials, putting a twist on traditional Buick interior styling with a nature-inspired look. These new design cues hint at the future of the Buick brand’s design philosophy, showing that the American carmaker is on the path to becoming a leader in the luxury segment.

To see more innovative interior design from Buick, make sure you visit College Chevrolet Buick to check out the interior of our showroom!

Chevrolet Pranked the Super Bowl with “Blackout” Ad

If you tuned in to Super Bowl XLIX, then you were one of millions who came close to having a heart attack right before the game. Chevrolet pranked the Super Bowl viewing audience with a clever ad called “Blackout.”

This ad tricked viewers into thinking they were watching a live feed of them game, only to experience technical difficulties and then a blank screen. After a few tense seconds, the words, “What would you do if your TV went out?” appeared on the screen. The ad then let viewers know they could stream the game inside the all-new 2015 Chevrolet Colorado with its built-in 4G LTE Wi-Fi if that ever happened.

In addition to the “Blackout” ad, Chevrolet also ran four other Colorado spots during pre- and postgame, including “Focus Group – Rugged,” “Focus Group – Sexier,” “Focus Group – Pets,” and “Theme Song.”

“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today.” said Paul Edwards, US vice president of Chevrolet Marketing, in a statement.

Did you fall for Chevrolet’s blackout prank? What was your favorite Chevrolet Colorado ad from the big game?

Chevrolet Spark Sales Expand to Include Maryland

Chevrolet Spark

2015 Chevy Spark

When Chevrolet first introduced the Spark electric vehicle, it kick-started a movement in the all-electric vehicle segment to offer more affordable electric cars. Now, the popular mini-car has made such an impact on the industry that Chevrolet Spark sales have added a brand-new state to its list: Maryland.

“The Spark EV has been one of the most well-received electric vehicles in the industry and customer demand helped make the decision to expand its availability to Maryland,” said Steve Majoros, Chevrolet director of car marketing. “Following the introduction of the next-generation Volt and Bolt EV concept, this further reinforces Chevrolet’s commitment to electrification and delivering more choices where our customers want them.”

Maryland is the perfect locale for the Chevrolet Spark with a high number of commuters and a network of charging stations across the state. The Spark is priced as low as $17,845 in Maryland, after both federal and state tax credits.

While the Spark has yet to grace Michigan with its sales, Chevrolet still has plenty of eco-friendly cars to offer. Stop in to College Chevrolet Buick today to see what your fuel-efficient options are.

Redesigned Chevrolet Volt Is a Celebrity-Magnet

redesigned Chevrolet Volt

Current Chevy Volt Available at College Chevrolet Buick

The Chevrolet Volt is seeing major improvements for its 2016 incarnation. Enhancements cover nearly every major area, especially in the power department…star-power, that is.

Nothing attracts stars like another star. Several celebrities came out to honor the rebirth of the Volt, including Lance Bass of N*Sync, Paris Hilton, and Beverly Hills, 90210 star Tori Spelling. Of course, it should be mentioned, as Green Car Reports did, that Chevrolet’s “southern California office quietly loans new General Motors cars to influencers, advocates, and celebs.” So, we might not be able to say these celebrities are entirely unselfish in their support, but it’s still a win/win!

Of course, the real star of the show was the new redesigned 2016 Chevrolet Volt. The automaker happily reported in a press statement that the Volt has a “new, efficient propulsion system” which “enables 19% stronger zero-to-30 mph acceleration” and a “total driving range of more than 400 miles.” Those kinds of numbers will make anyone fans, including us at College Chevy Buick.

Chevrolet Silverado Custom Sport Edition Brings Sophistication to Segment

Chevrolet Silverado Custom Sport Edition

2015 Chevy Silverado – Available at College Chevy!

Finding a pickup truck that mixes top-notch capabilities and sophistication can be difficult—unless you’re looking to order the Chevrolet Silverado Custom Sport Edition. This brand new edition pickup from Chevrolet, which debuted at the 2015 Detroit Auto Show, creates a sophisticated monochromatic look for double- and crew-cab Silverados, showing that it’s easy to have the best of both worlds.

“The Custom Sport special edition was inspired by Chevy Custom Sport Trucks of the late 1960s,” said Sandor Piszar, Chevrolet Trucks marketing director. “Those CST models added a touch of elegance to a great all-around truck, just like the Custom Sport package for the new Silverado.”

Body-colored front and rear bumpers, a body-colored grille surround, and a chrome-accented black grille are all part of the Custom Sport Edition package, along with new 20-inch chrome wheels. Helping add a touch of sophistication are chrome door handles and mirror caps, and chrome body-side moldings, all for a slight increase of $1,950 to $2,950 to the Silverado’s base price.

The Chevrolet Silverado Custom Sport Edition can be added to your Silverado purchase now, so stop in to College Chevrolet Buick today to see how you can add a touch of class to your pickup truck.

Chevrolet Bolt Concept Debuts, Aims for Tesla Model 3

Chevrolet Bolt ConceptThis week, Chevy pulled back the curtain on the Chevrolet Bolt Concept at the 2015 North American International Auto Show (NAIAS) in Detroit, Michigan. The Bolt Concept is an electric vehicle whose range tops 200, catapulting Chevy to the forefront of the EV movement. And what’s more—the Chevy Bolt EV is going to be offered for a clean and easy $30,000, something unheard of in the EV market.

According to a report from Slash Gear, the Chevrolet Bolt Concept is likely Chevy’s answer to Tesla’s upcoming Model 3. While Teslas are typically out of the price range of everyday consumers, the Model 3 is going to be aimed at regular average Joes who want to drive electric, and will likely be offered at a price point close to $30,000. Not wanting to let Tesla dominate that market, Chevy has developed its own EV with incredible efficiency.

But the Chevy Bolt isn’t the only hot thing at the Detroit Auto Show. The show lasts through January 25th, and since Detroit is within driving distance, be sure to head out and check out all the awesome displays.

New 2015 Chevy Colorado Accessories Are Designed Using Virtual Reality

2015 Chevy Colorado Accessories

2015 Chevrolet Colorado

Here at College Chevrolet Buick, we couldn’t believe it when we heard Chevy is utilizing a virtual reality system to design the next-generation Colorado and accessories. Using 2D and 3D renderings, Chevy engineers are able to fine-tune the details on any new product.

Engineers are using a 4K ultra-fine resolution PowerWall system to refine the 2015 Chevy Colorado accessories, according to Chevy. Using a 240 square-foot solid-glass screen, two Christie® Mirage 4K25 DLP® 3D projectors, eight computers, and two Christie Spyder X20 video processors, a team of five is able to ensure customers get exactly what they need.

“That’s the beauty of this kind of high definition. Using the math data, we can render the vehicle as the customer will see it in the ‘as manufactured state,’” said Joe Guzman, engineering group manager for Global Virtual Design Process & Operations. “Designers and engineers can then scrutinize every detail to make sure they are spot on.”

Thanks to this innovative new design system, Chevy is able to create some of the highest-quality cars on the road. Why would you want anything less than the best?

2016 Chevrolet Camaro Rendering Shows Off in White

2015 Chevrolet Camaro rendering

Current Chevy Camaro Available at College Chevy!

Before automakers release new designs, many car enthusiasts like to imagine what the new car will look like—this is called rendering. Recently, artist chazcron on the Camaro6 forum, released a new 2016 Chevrolet Camaro rendering, and it is one sharp looking design in white.

The design is based on the heavily-camouflaged 2016 Camaros that have been spotted driving around the streets. Once revealed, the new design is expected to be sleeker and smaller than the current design and will be based on the Cadillac ATS platform. It’s also likely that the new Camaro will have more engine options.

It’s possible Chevrolet could reveal the all-new Camaro at the upcoming North American International Auto Show in a few weeks in Detroit. Or, the automaker could wait a little longer and show it off in New York City in April.

What do you think of this Camaro rendering? What design elements and options do you hope to see in the new Camaro?

Impala Blackout Concept Will Become the Impala Midnight Edition

Impala Blackout Concept

Current Chevrolet Impala Available at College Chevy!

Earlier this year at the SEMA Show, Chevrolet unveiled a sinister and totally cool-looking Impala Blackout Concept, which as you might guess from the name, was styled almost entirely in black.

Ever since, we’ve been wondering whether we’d find a production version in our showroom at College Chevrolet Buick, and now we have the answer: yes. According to Steve Majoros, Chevy’s marketing director for cars and crossovers, the Impala concept will arrive as a production model within four or five months.

It won’t carry the Blackout nametag, however, instead being called the Impala Midnight Edition, which we think sounds a lot classier. Rest assured, it won’t look any less dark. Nearly everything will have been blacked-out compared to the regular Impala, including the grille, bowtie logo, mirror caps, rear spoiler, leather-trimmed interior, and wheels.

It’ll be powered by a 3.6-liter V6 engine rated at 305 horsepower and 264 pound-feet of torque. See you in five months!

Pearl Harbor Buick Fetches $73,700 at Auction

Pearl Harbor BuickThere is something captivating about classic cars. A piece of history that exists in our world, a time capsule of sorts that takes us back to a more simple time—before navigation systems and self-driving cars were even conceivable. A time when a good radio; hand craftsmanship; and big, bold designs were cherished. Add to that a story, and you have yourself a piece of art.

It should come as no surprise then, that a 1939 Buick that survived the Pearl Harbor attack unscathed fetched $73,700 at auction. The Pearl Harbor Buick is a 1939 Buick Special Convertible Coupe 46C with Dynaflash 8, which belonged to DeForest “Dee” Venter, a sailor from Connecticut.

The Buick was parked at Pearl Harbor on December 7th, 1941 – the day it was attacked by the Japanese. Though the attack devastated the area and killed more than 2,400 people, the Buick remained in perfect condition. When Ventor and his friend George Bullard were sent off to war, the Buick went to George’s wife, Mary.

Mary Bullard was the proud owner of the Buick for 30 years, at which time she sold it to her cousin, A.C. Wilson. Wilson then restored the car and showed it at car shows and in parades during his ownership. Recently Wilson decided it was time to sell the Buick, and put it up for auction. Tom Beasley from Stuart, Virginia is the winner of the auction and the proud new owner of the Pearl Harbor Buick.

“I enjoyed the history of it,” Beasley said in a Roanoke.comarticle. The Japanese “bombed all around it, and everything was hit but that car. For it to survive is a miracle.”

Here at College Chevrolet Buick, we couldn’t be happier to see this Buick’s legacy continue.