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Four Decades of Data Helped Build the Next-Generation 2016 Malibu

Making something sturdy and reliable doesn’t always require lots of innovation and technology—sometimes, all it takes is a look back at the past. To ensure the next-generation 2016 Malibu can handle the world’s worst roads (even if it never needs to drive on them), Chevrolet looked at data collected over four decades from across the

GM Introduces Chevy Colorado Z71 Trail Boss Edition

GM has announced the Chevy Colorado Z71 Trail Boss edition, an off-roading machine capable of tackling the toughest trails. The Trail Boss edition puts the Z71’s off-road suspension package to good use and adds an array of additional performance and appearance features, making the Trail Boss capable in the country and sophisticated in the city.

Buick Convertible History: Looking Back Only to Look Forward

The debut of the all-new 2016 Buick Cascada at the North American International Auto Show has people buzzing about a new Buick convertible. In order to appreciate what’s to come, we thought it would only be appropriate to give a rundown of Buick convertible history so we can appreciate the past as well. We at

Four Decades of Data Helped Build the Next-Generation 2016 Malibu

Making something sturdy and reliable doesn’t always require lots of innovation and technology—sometimes, all it takes is a look back at the past.

To ensure the next-generation 2016 Malibu can handle the world’s worst roads (even if it never needs to drive on them), Chevrolet looked at data collected over four decades from across the globe.

Since 1972, data-collection boxes have been placed in cars around the world, which record all kinds of things that happen to it, like the harshness and frequency of every bump, shudder, and jounce it experiences.

Chevrolet used this kind of data to build unique road courses and engineer durability-testing machines, which could be used to test the 2016 Malibu’s durability through harsh abuse. As a result, the car has logged in more than 1.5 million miles of driving in controlled environments and an open roads, including in scorching-hot Arizona and freezing-cold Northern Canada.

And that means when you drive off in a 2016 Malibu from College Chevrolet Buick, you know it’ll take you anywhere.

 

GM Introduces Chevy Colorado Z71 Trail Boss Edition

GM has announced the Chevy Colorado Z71 Trail Boss edition, an off-roading machine capable of tackling the toughest trails. The Trail Boss edition puts the Z71’s off-road suspension package to good use and adds an array of additional performance and appearance features, making the Trail Boss capable in the country and sophisticated in the city.

2015 Chevrolet Colorado

Current Chevy Colorado Available at College Chevy!

The Trail Boss edition is available in just about any Z71 configuration, including extended or crew cab, long and short cargo beds, and in two- or four-wheel-drive.

“The Chevrolet Colorado Z71 Trail Boss Edition is equally at home blazing an urban trail or following one to a favorite remote campground,” Tony Johnson, the Colorado’s marketing manager, said in a news release. “It gives owners the gear-carrying ability and versatility they need to venture off-road, with segment-leading efficiency and capability.”

The Z71 Trail Boss edition comes with aggressive all-terrain tires, 17-inch dark argent metallic painted cast-aluminum wheels, black fender flares, GearOn™ cargo tie-down rings, black Chevy bowtie logos, and a load bar with cargo divider.

Additional features include a G80 automatic locking rear differential, front recovery hooks, spray-on bedliner, front fog lamps, three-inch round rocker steps, transfer case shield (for 4WD), projector beam headlights, and all-weather floor mats.

Sop by College Chevrolet Buick today to learn more about the Colorado Z71 Trail Boss Edition.

Buick Convertible History: Looking Back Only to Look Forward

2016 Buick Cascada

2016 Buick Cascada – Coming Soon!

The debut of the all-new 2016 Buick Cascada at the North American International Auto Show has people buzzing about a new Buick convertible. In order to appreciate what’s to come, we thought it would only be appropriate to give a rundown of Buick convertible history so we can appreciate the past as well. We at College Chevrolet Buick have listed some of our favorite past Buick convertibles below.

The first Buick convertible came in the form of the 1908 Runabout. It was the best-selling model of its time and had a price tag of $900. The Runabout was so popular that the production plant had to have around-the-clock shifts to keep up with its demand. Another favorite of ours was the 1938 Y-Job. The Y-Job was considered the auto industry’s first concept car and was deemed the “Car of the Future.”

We also have a soft spot in our hearts for the 1953 Buick Skylark. It was the masterpiece of Buick’s 50th Anniversary series. It was also one of the most luxurious Buick’s ever made, even featuring the owner’s name on a gold emblem on the steering wheel.

Reminiscing about some of the greatest Buick convertibles makes us even more excited about the new 2016 Cascada. It will be Buick’s first convertible release in 25 years! As we wait for the day the Cascada arrives, let us know what some of your favorite Buick convertibles are with a comment below.

Chevy Preps for 2015 NASCAR Wins

Checkered Flag

Chevrolet is ready to take home more wins in 2015!

Chevrolet has been on a successful commercial campaign, and the ad that aired during the Daytona 500 was no different. Under the score of AC/DC’s “Back in Black,” Chevy announced its pride in its NASCAR winning legacy. As the most successful brand in NASCAR history, it has every right to be proud.

“Chevrolet was the most awarded brand in the past year and it’s the most successful brand in the history of NASCAR,” said Brian Sweeney, Chevrolet’s US vice president. “This new spot shines a light on that heritage and reinforces our commitment to building great vehicles and our continued support for a truly American sport.”

All in all, Chevy has reached 738 NASCAR wins (including the last four races of 2014), 38 manufacturer titles (including the last consecutive dozen), 30 driver championships (back-to-back in 2013 and 2014), and 23 Daytona 500 wins (back-to-back in 2013 and 2014), marking a 40% win rate in the history of NASCAR. We at College Chevrolet Buick expect to see Chevy strutting its stuff in 2015 as well.

Jeff Gordon returns on the pole and Jimmie Johnson will sit inside on the front row. Gordon is a three-time winner and Johnson’s got two notches on his belt. Kevin Harvick returns as the reigning NASCAR Sprint Cup champion as well. Hopefully the other automakers bring water because Chevrolet is packing heat to take home some 2015 NASCAR wins.

New Chevrolet Bolt EV Production Starting by 2017

2015 Chevrolet Spark EV

2015 Chevy Spark EV

The Bowtie brand has come up with a new EV model that should knock Tesla off its perch atop the EV world. Chevy already has the Spark and Volt EVs in its lineup, but the new Chevrolet Bolt EV will bring Chevy’s EV technology to a bigger market than ever before. The Bolt started life as a concept, revealed just last month, and now is already slated for production to hit the market by 2017.

“The message from consumers about the Bolt EV concept was clear and unequivocal: Build it,” said Batey. “We are moving quickly because of its potential to completely shake up the status quo for electric vehicles.”

Here’s how the Bolt EV will shake up that status quo: it will have a 200 mile range, a starting price of $30,000, and more. Those numbers make it affordable and practical for people from coast-to-coast, not just in California.

Of course, there’s a whole lot we still don’t know when it comes to the Bolt EV, but we do know Chevrolet Bolt EV production will take place at the Orion Assembly facility in Detroit. We also know it will have several driving modes; it will work with DC fast charging technology; and, it will sport progressive and stylish design elements. Share your thoughts about the upcoming Bolt with us at College Chevrolet Buick.

Buick Avenir Concept Car Interior Hints at Future of Brand’s Design

Buick Avenir

Buick Avenir Concept Car at CAS

Consumers who are looking to purchase luxury cars often want the best of the best—especially in their vehicle’s interior. The Buick Avenir concept car interior provides customers with a sleek, sophisticated design and high-quality materials within its cabin, helping the vehicle—which debuted at the North American International Auto Show (NAIAS) earlier this year—earn awards left and right.

“With Avenir’s interior, we really wanted to select materials that would complement the surfaces within,” said Rebecca Waldmeir, Buick Color and Trim design manager. “Using a distinctive combination of premium leather, suede, wood, chrome, and acrylic, we were able to design elements that flow seamlessly throughout the interior.”

The Avenir’s interior combines a variety of top-notch materials, putting a twist on traditional Buick interior styling with a nature-inspired look. These new design cues hint at the future of the Buick brand’s design philosophy, showing that the American carmaker is on the path to becoming a leader in the luxury segment.

To see more innovative interior design from Buick, make sure you visit College Chevrolet Buick to check out the interior of our showroom!

Chevrolet Pranked the Super Bowl with “Blackout” Ad

If you tuned in to Super Bowl XLIX, then you were one of millions who came close to having a heart attack right before the game. Chevrolet pranked the Super Bowl viewing audience with a clever ad called “Blackout.”

This ad tricked viewers into thinking they were watching a live feed of them game, only to experience technical difficulties and then a blank screen. After a few tense seconds, the words, “What would you do if your TV went out?” appeared on the screen. The ad then let viewers know they could stream the game inside the all-new 2015 Chevrolet Colorado with its built-in 4G LTE Wi-Fi if that ever happened.

In addition to the “Blackout” ad, Chevrolet also ran four other Colorado spots during pre- and postgame, including “Focus Group – Rugged,” “Focus Group – Sexier,” “Focus Group – Pets,” and “Theme Song.”

“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today.” said Paul Edwards, US vice president of Chevrolet Marketing, in a statement.

Did you fall for Chevrolet’s blackout prank? What was your favorite Chevrolet Colorado ad from the big game?

Chevrolet Spark Sales Expand to Include Maryland

Chevrolet Spark

2015 Chevy Spark

When Chevrolet first introduced the Spark electric vehicle, it kick-started a movement in the all-electric vehicle segment to offer more affordable electric cars. Now, the popular mini-car has made such an impact on the industry that Chevrolet Spark sales have added a brand-new state to its list: Maryland.

“The Spark EV has been one of the most well-received electric vehicles in the industry and customer demand helped make the decision to expand its availability to Maryland,” said Steve Majoros, Chevrolet director of car marketing. “Following the introduction of the next-generation Volt and Bolt EV concept, this further reinforces Chevrolet’s commitment to electrification and delivering more choices where our customers want them.”

Maryland is the perfect locale for the Chevrolet Spark with a high number of commuters and a network of charging stations across the state. The Spark is priced as low as $17,845 in Maryland, after both federal and state tax credits.

While the Spark has yet to grace Michigan with its sales, Chevrolet still has plenty of eco-friendly cars to offer. Stop in to College Chevrolet Buick today to see what your fuel-efficient options are.

Redesigned Chevrolet Volt Is a Celebrity-Magnet

redesigned Chevrolet Volt

Current Chevy Volt Available at College Chevrolet Buick

The Chevrolet Volt is seeing major improvements for its 2016 incarnation. Enhancements cover nearly every major area, especially in the power department…star-power, that is.

Nothing attracts stars like another star. Several celebrities came out to honor the rebirth of the Volt, including Lance Bass of N*Sync, Paris Hilton, and Beverly Hills, 90210 star Tori Spelling. Of course, it should be mentioned, as Green Car Reports did, that Chevrolet’s “southern California office quietly loans new General Motors cars to influencers, advocates, and celebs.” So, we might not be able to say these celebrities are entirely unselfish in their support, but it’s still a win/win!

Of course, the real star of the show was the new redesigned 2016 Chevrolet Volt. The automaker happily reported in a press statement that the Volt has a “new, efficient propulsion system” which “enables 19% stronger zero-to-30 mph acceleration” and a “total driving range of more than 400 miles.” Those kinds of numbers will make anyone fans, including us at College Chevy Buick.

Chevrolet Silverado Custom Sport Edition Brings Sophistication to Segment

Chevrolet Silverado Custom Sport Edition

2015 Chevy Silverado – Available at College Chevy!

Finding a pickup truck that mixes top-notch capabilities and sophistication can be difficult—unless you’re looking to order the Chevrolet Silverado Custom Sport Edition. This brand new edition pickup from Chevrolet, which debuted at the 2015 Detroit Auto Show, creates a sophisticated monochromatic look for double- and crew-cab Silverados, showing that it’s easy to have the best of both worlds.

“The Custom Sport special edition was inspired by Chevy Custom Sport Trucks of the late 1960s,” said Sandor Piszar, Chevrolet Trucks marketing director. “Those CST models added a touch of elegance to a great all-around truck, just like the Custom Sport package for the new Silverado.”

Body-colored front and rear bumpers, a body-colored grille surround, and a chrome-accented black grille are all part of the Custom Sport Edition package, along with new 20-inch chrome wheels. Helping add a touch of sophistication are chrome door handles and mirror caps, and chrome body-side moldings, all for a slight increase of $1,950 to $2,950 to the Silverado’s base price.

The Chevrolet Silverado Custom Sport Edition can be added to your Silverado purchase now, so stop in to College Chevrolet Buick today to see how you can add a touch of class to your pickup truck.